Communicate31 and Software Synergy Unveil New Division to Create Smartphone Apps for Businesses at a Fraction of the Normal Development Cost

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Smartphone Apps provide the ability to engage existing and potential clients by allowing them to filter and pull information that’s useful to them. Communicate31 and Software Synergy have created a platform to allow businesses to cost effectively create Apps for their own clients.

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Today’s technologically astute clients want to access information about products and services when they want, not when it suits a business’s marketing schedule.

Having developed a series of Apps to list events and news in a number of vertical markets, Communicate31 and Software Synergy can now leverage the distribution platform they have created to create tailor-made smartphone Apps for other vertical markets.

Today’s clients are overwhelmed by emails, social media and advertising messages. Smartphone Apps provide the ability to engage existing and potential clients by allowing them to filter information that’s useful to them as opposed to overwhelming them with untargeted messages.

An article in the Sydney Morning Herald dated May 25 2012 highlighted that 48% of Australian businesses intend to invest in an App in the next 3 – 5 years. It was quoted that the cost of creating a basic business App is between AUD $30,000 - $50,000.

Communicate31’s own research indicates that businesses delay investing in App development due to high costs, long development schedules, technical complexity and lack of understanding of the technology. Communicate31’s Managing Director Clare Mann says ‘Today’s technologically astute clients want to access information about products and services when they want, not when it suits a business’s marketing schedule."

By responding to these changes in consumer behavior, a business increases its competitive edge and increases customer engagement and retention. Businesses can now leverage the platform Communicate31 and Software Synergy has created so they can benefit from having their own App with similar functionality at a fraction of the price and development time. By using this platform businesses can have an app in 1 to 3 months, reducing development time by up to 75%.

The mobile phone market is no longer just a communications platform. Through smartphone technology, it provides a direct bridge between an organization and existing or potential customers. Communicate31 is solving a problem for business where their information about products and services is constantly changing and clients need to be updated.

A smartphone App will communicate targeted information to clients, filtered according to their needs, thus avoiding overwhelm. Messages are not lost in a sea of emails or irrelevant information and clients are more trusting of a provider who demonstrates speedy problem solving.

Communicate31’s core business is the provision of individual and organizational strategies and tools to enhance personal and business communications. Headed by Managing Director and organizational psychologist Clare Mann, they appreciate how smartphone technology can enhance communications, build community and create connection between businesses and their clients.

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