Snickers Campaign Bends SEO Rules

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Think Big Online explains the reasons of huge success enjoyed by Snickers with their recent SEO campaign involving misspelled keywords.

The recent success of Snickers to run an SEO campaign which specifically capitalized on misspelled searches has helped it reach more than 500,000 hungry fans. The premise of the campaign was when people get hungry their minds become so fogged with images of delicious food that they find it difficult to correctly spell even the simplest of search terms. Also, employees working in an office often cannot access social and viral content. Through this campaign, which included more than 25,000 misspelled search terms, Snickers was able to successfully bypass the office IT department.

People, who typed one of the chosen misspelled words, saw a paid search ad which led them to youcantspellwhenyourehungry.com which smartly matched the positioning the brand was trying to achieve.

According to Samuel Junghenn, SEO consultant Australia and the founder of Think Big, one of Australia’s biggest SEO firms, the campaign is testament of how people’s perception towards search engine optimization is changing. “The idea of using misspelled words to reach out to customers isn’t really new. What makes this particular campaign truly innovative is that it targeted search terms which originally had nothing to do with the product. That’s how truly innovative promotion works on Google.”

SEO after the recent Panda and Penguin updates by Google has seen a dramatic shift. People are now focusing much more on creating high quality, ‘likable’ content as social signals have become an even important part of ranking sites. Samuel explains, “Earlier web masters and SEO professionals focused solely on increasing the number of backlinks to their site. Now they are looking for ways to make their content sticky and interesting. The Snicker’s campaign proves that the regular SEO route can easily be avoided if you have a strong idea. The campaign broke every sacrosanct rule of SEO and yet emerged successful.”

Think Big which has emerged one preferred digital agency for thousands of clients focused on rapidly increasing their rankings on search engines, offers highly innovative seo services. Samuel ended the interview with this bold assertion, “Our campaigns work, because like Snickers, we think laterally in helping achieve the goals of our clients.”

About Think Big

Founded by Samuel Junghenn, Think Big has emerged as Australia’s most preferred SEO agency. The company offers a number of exciting and affordable SEO packages, which helps it attract hundreds of new clients each year.

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