Vision Internet Wins 2013 International Communicator Award for Online Video Humor

Share Article

Innovators of Online Government Tap Comedy to Introduce Enhanced Government Content Management System

Vision Internet Earns 2013 Communicator Award of Distinction for visionCMS video

“We wanted our clients to know that we are listening and their ideas make a difference.”

Steve Chapin, President
Vision Internet

Creativity, technical expertise and a dash of humor earned Vision Internet, a national leader in government website development, a 2013 international Communicator Award of Distinction for its entertaining online video introducing the company’s visionCMSTM content management system and visionLiveTM plan for website hosting, support and upgrades.

With more than 6,000 entries received from across the US and around the world, the Communicator Awards, sanctioned and judged by the International Academy of the Visual Arts, is the largest and most competitive awards program honoring creative excellence among communications professionals.

Premiered at the 2012 City-County Communications & Marketing Association (3MCA) Conference, the video is the humorous acting debut of Vision Internet President Steve Chapin and describes how the company asked its local government customers what features they wanted to see in the next generation of municipal websites.

“One thing we’ve learned over 17 years of working with government agencies to create successful websites is that no one knows better than the people administering them what the next generation of municipal websites should look like,” said Chapin. “We wanted our clients to know that we are listening and their ideas make a difference.”

The video showcased a suggestion box, full of website management ideas from local government agencies including an IT manager’s request for a content management system that can be highly customized, a public information officer’s suggestion to provide a way for staff to easily drag and drop files, and a request for one set subscription fee for hosting, maintenance and support services. Chapin reads each and proudly proclaims “Done!”

Suggestions then turn tongue-in-cheek for a site powered by a human operated generator to protect the environment and promote fitness, bringing to mind a thought bubble of fitness guru Richard Simmons (“Too sweaty”). Other humorous suggestions include a beer app associated with the 2012 3CMA Conference theme “Brewing up Success.”

“Our intention was to communicate all the new features included with the latest visionCMS in a way that was creative and entertaining,” explained Ashley Fruechting, Vision Internet’s director of strategic initiatives and writer of the video’s script. “We take website development seriously, but still like to have fun.”

The video can be viewed on YouTube at http://www.youtube.com/watch?v=z4MjFf3EDqQ.

For more information about Vision Internet’s transformative government website technology, please call 888-263-8847 or visit http://www.visioninternet.com/freedemo. For more information about the Communicator Awards visit http://www.communicatorawards.com.

About Vision Internet
Headquartered in Santa Monica, Calif., Vision Internet is a national leader in government website development with more than 500 government, non-profit and education clients in U.S. and Canadian communities with populations that range from less than 1,000 residents to more than 5 million. The company creates cost-effective solutions that increase government efficiency, transparency and interactive communications with citizens. Over the past 17 years, the company has earned hundreds of prestigious awards for its unique websites. Vision Internet recently launched visionCMS™, a powerful, easy to use content management system developed with feedback from hundreds of municipal clients. For more information visit http://www.visioninternet.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ashley Fruechting
Follow us on
Visit website