New Research Shows Online Cash Back Companies Get More Clicks Using Browser Add-Ons

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Online cashback companies who use browser add-ons get significantly more clicks on their offers than those online cashback companies who rely on websites alone, according to studies completed by BestToolBars.

Add-Ons Framework

Add-Ons Framework

We were surprised to see that so many firms in their arena were relying on websites alone and would urge them to consider browser add-on development as a verified method of driving up sales and revenues.

The company, which is well known for is cash back browser add-on development and research offers a number of specialist services for cash back companies. As part of its remit in this area, it has conducted a number of studies on user engagement and success levels. Its latest findings show that relying on website presence alone is ineffective and not enough to maximise user engagement. In contrast, those cash back companies that utilised a browser add-on as well as maintaining website presence showed higher click through levels on their offers and higher awareness amongst the target demographic. The study recorded 30% more click throughs with an add-on than without.

The increase in clicks with cash back browser add-ons can be attributed in part to the mountain of information the tool gives the developer. It provides access to all users internet activity, including individual links and dislikes as well as sites visited and search terms entered. This data can be mined and used to present users with relevant offers, meaning the cash back company presents its client base with exactly what they are looking for, allowing it to tailor its offerings to the client need. This alignment of supply and demand accounts for the much stronger click through rates cash back companies in the study posted when bolting an add-on to their marketing efforts.

Valery Kuznetsov, Key Projects Manager at Besttoolbars said, “Having carried out a number of studies in this field, we were not surprised to see that a browser add-on can have such a positive effect on the CTR of cash back company offers. We were surprised to see that so many firms in their arena were relying on websites alone and would urge them to consider browser add-on development as a verified method of driving up sales and revenues. Because an add-on allows the company to tap into its audiences buying habits, it gives invaluable targeting intelligence, telling the company exactly what offers to display to each user to increase clicks on offers.”

This latest study from BestToolBars follows an investigation in March which revealed that businesses who build a browser add-on receive 27% more clicks on offers compared with those using email marketing only.

To find out more about Besttoolbars and its services please visit http://www.besttoolbars.net

About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:

Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox

Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera

Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.

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Jeff Camara
Besttoolbars
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