Australia's New FoodiePooch Sets Tongues and Tails Wagging

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FoodiePooch Australia, a Melbourne-based natural pet food brand whose products encompass FoodiePooch and FoodiePuss officially launched on 1 May at the inaugural Melbourne Dog Lovers Show.

FoodiePooch was founded in 2012 in response to a need in the Australian pet food market for convenient, locally made, natural products. Following the human food trends of wellness, transparency and grain-free, and with food allergies, obesity and diabetes on the rise amongst our beloved pets, this new Australian brand offers dehydrated meals made from carefully selected human-grade ingredients including fresh meats, vegetables and fruits. Most importantly FoodiePooch and FoodiePuss contain no by-products or fillers, and give pet parents a convenient, healthy and natural feeding alternative.

FoodiePooch and FoodiePuss products are manufactured in Melbourne, in PrimeSafe-licensed, HACCP accredited facilities with locally sourced ingredients. "Our customers consider dogs and cats to be part of their family. They have free access to all the luxuries that other members of the household have," says Alla Keogh, Founder of FoodiePooch, and a qualified Small Animal Nutritionist. "However, when it comes to food, there can be a striking difference in the food that pets and their owners consume, with many commercial pet foods containing sub-standard ingredients, ingredient labels that read like science textbooks, and imported products exposed to harmful irradiation. FoodiePooch bridges this gap by offering meals that do not contain any by-products, grains, fillers or preservatives. Our produce and meat is sourced from local, Australian human grade suppliers, and our products are produced to the highest health standards. And they smell and taste great, like real food should."

The company distribute products online via subscription, via their Factory Outlet in South Caulfield, and through selected retail stockists.

About "FoodiePooch":
Fuelled by a passion for great food and a keen desire to offer pets and their parents with the very best natural choices when it comes to their diet and health, FoodiePooch is a new line of high-quality grain and preservative free pet meals, made from human grade ingredients. The Company's main product line consists of dehydrated meals for dogs and cats formulated by a Small Animal Nutritionist.

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Alla Keogh
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