Self-Serve Identity Check launched by Tracesmart

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Data specialists simplify the identity verification purchasing process



Instantly purchase between 100 and 1,000 credits for Tracesmart’s identity check and due diligence solution, IDU.

Tracesmart, a leading provider of data driven solutions, has announced the launch of a new self-serve website that provides access to its identity verification product, IDU. The site allows businesses to buy smaller credit packages online, providing a convenient method of purchasing for those companies conducting low volumes of identity checks.

Combining convenience with flexibility and competitive pricing, the site enables organisations to instantly purchase between 100 and 1,000 credits for Tracesmart’s identity check and due diligence solution, IDU. A fixed cost per credit (which allows for one identity check), ensures customers understand what they are purchasing.

IDU is a powerful electronic identity verification tool, which facilitates the screening of individuals against a wide variety of datasets and the verification of hardcopy identity documents. Utilised widely for fraud prevention, anti-money laundering and due diligence processes, IDU will now be more readily available to the lower usage user. Mike Trezise, Managing Director at Tracesmart, highlights why the company decided to provide a self-serve option:

“The feedback we received from clients that wished to purchase smaller packages was that they desired convenience when purchasing. Whilst a consultant led purchasing process is vital for our higher volume users, those buying smaller volumes indicated that they valued convenience over consultation.

We therefore decided to develop a self-serve website which allows these users to manage the purchase process themselves, quickly and easily.”

In addition to releasing the self-serve website, several upgrades have been made to IDU itself including data matching enhancements and access to invoices via the product interface. To support those users who wish to conduct identity checks on a bulk basis, Tracesmart has also developed a batch version of the product, which allows users to screen individuals en masse – particularly useful for those companies who wish to perform retrospective checks on existing clients or conduct ongoing due diligence.

Now in its third version iteration, Tracesmart is continually improving IDU to ensure that user expectations are surpassed – something which Chris Rothwell, Sales Director at Tracesmart, is extremely passionate about:

“Updating, improving and enhancing our services are fundamental processes in our year to year business strategy. Our clients demand the most up-to-date and cutting edge solutions available and we are committed to providing them.

The launch of the new IDU self-service site illustrates not only this commitment, but highlights that we take into consideration the full customer experience, not just the time spent in-product.”

The IDU Portal is now live at

Note to editors:

About Tracesmart
Established in 1999, Tracesmart Ltd is a leading provider of consumer intelligence services. It specialises in the provision of both online tracing and identity verification software. Prominent in the legal, financial, collections and retail sectors, its fraud prevention and anti-money laundering solutions are employed by a growing legion of businesses ranging from SME to FTSE 100 companies.

Mike Trezise
Founder and Managing Director of Tracesmart, Trezise has extensive experience in tracing and fraud analysis and prevention; knowledge which provides the company with a distinct competitive advantage.

Chris Rothwell
Heading up the corporate sales team, Rothwell has an insightful knowledge of data analysis and fraud prevention. This understanding allows him to direct the development of products designed specifically to fulfil these requirements and provide the company’s client base with progressive technology.

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Adam Smith
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