Sarasota, FL & Atlanta (PRWEB) June 04, 2013
MobileBits (OTCQB: MBIT), provider of the SAMY℠ mobile marketing and engagement network, today announced that it has acquired all the assets of Proximus Mobility, an Atlanta based provider of proximity marketing and geo-fencing solutions for shopping centers, malls, merchants and retailers. The acquisition includes all of Proximus’ IP, patent portfolio, the remaining 50% ownership in ValuText (earlier MobileBits acquired the other 50% of ValueTxt from DDR Corp.) and over 1,000 Proximus merchant locations.
The integration of the proximity, geofencing technology and software development team into MobileBits will serve to expand the features and benefits of the SAMY solution. Further, it will provide bricks and mortar businesses an additional method to target and trigger mobile advertising to local consumers via iPhone and Android devices.
“After the successful alliance with MobileBits, we realized it made strategic sense for us to completely integrate the organizations to create a completely seamless experience for merchants, retailers and shopping center property owners,” said Michael Zeto, CEO of Proximus. “Together with SAMY, our customers will be able to reach consumers whether they’re away from the store or right on site, to increase mobile engagement opportunities.”
Location-based proximity marketing is the hyper-local distribution of contextually relevant, marketing content to mobile consumers. We believe that this type of content encourages impulse buying and increased interaction on premise or at the point of sale.
To learn more about SAMY, visit http://www.samy.net.
MobileBits, provider of SAMY, the fast growing 'Mobile Mall' that provides any merchant, retailer or brand with an out-of-the box, ready to deploy mobile marketing and engagement platform to connect with consumers in their local area and help increase sales in the physical store. The solution provides businesses a complete set of tools to connect with, create and manage mobile campaigns, deals, offers, commerce, loyalty and rewards to a subscribed mobile consumer. For more information, visit http://www.mobilebits.com or http://www.samy.net.
Forward-Looking Safe Harbor Statement:
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include our ability to: attract end users; attract advertisers; our ability to successfully implement our current long-term growth strategy; as well as product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.