BBVA Compass Continues Engagement with APT to Test Strategic Business Initiatives

Share Article

Applied Predictive Technologies (APT) announced today that BBVA Compass, a leading Sunbelt-based financial institution, has announced that it will continue to license APT’s Test & Learn Management System. BBVA Compass will continue to take advantage of APT’s powerful analytic tools across a variety of functional areas including marketing, capital expenditures, and pricing.

Applied Predictive Technologies (APT) announced today that BBVA Compass, a leading Sunbelt-based financial institution, has announced that it will continue to license APT’s Test & Learn Management System. BBVA Compass will continue to take advantage of APT’s powerful analytic tools across a variety of functional areas including marketing, capital expenditures, and pricing.

BBVA is continuing its relationship with APT after leveraging APT’s analytics solutions for three years. Emmett Cox, Senior Vice President of Customer Intelligence at BBVA Compass said, “We consider APT’s powerful software a strategic advantage in a very competitive industry. APT’s software allows us to cut through the noise that often obscures an accurate understanding of the impact of different initiatives. We look forward to continuing to drive shareholder value and improve customer experience using Test & Learn."

BBVA Compass is joined by other leading North American financial institutions –such as PNC, TD Canada Trust, and SunTrust – that are currently licensing APT’s Test & Learn solution to evaluate new business ideas.

“BBVA Compass is one of the most innovative banks in the U.S., with a unique commitment to small business lenders and an excellent record for customer service. We are pleased that they have chosen to continue working with us,” said Patrick O’Reilly, President and Chief Operating Officer of APT. “We look forward to continuing to partner with BBVA Compass to deliver maximum value to their clients.”

Read more about APT at http://www.predictivetechnologies.com

About BBVA Compass

BBVA Compass is a Sunbelt-based financial institution that operates 708 branches, including 367 in Texas, 93 in Alabama, 79 in Arizona, 65 in California, 45 in Florida, 38 in Colorado and 21 in New Mexico. BBVA Compass ranks among the top 20 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (5th). BBVA Compass has been recognized as one of the leading Small Business Administration lenders and ranked third in American Banker’s 2012 reputation study of the leading 30 banks in the U.S. Additional information about BBVA Compass can be found at http://www.bbvacompass.com.

About Applied Predictive Technologies

APT is the world’s largest pure-play cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio features the world’s best known brands, including Walmart, Staples, Lowe’s, American Greetings, Victoria’s Secret, Hilton Hotels, and others. APT has offices in Washington, D.C., San Francisco, London, and Taipei. Visit http://www.predictivetechnologies.com to learn more.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website