Forbes Consulting Group Launches MindSight® DIY

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New technology brings personalization and customization to market research.

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Forbes Consulting Group, the leading market research company that directly accesses and explains consumers’ authentic emotional reactions, today announced the release of MindSight® DIY, a new applied neuroscience technology that allows a qualitative moderator or quantitative researcher to quickly and cost effectively configure, customize and execute a MindSight® study. The technology allows for complete customization of MindSight® with an intuitive “wizard-like” process that walks researchers through the configuration, with recommendations each step of the way – ultimately giving them the best of both worlds: the ability to tailor the research to meet the specific needs of the project, AND the depth of analysis that comes with MindSight® .

In a qualitative setting, MindSight® DIY is a powerful tool to gain deeper and more rapid access to consumers’ emotions. In quantitative research, MindSight® DIY can provide the depth and richness of qualitative emotional research in a cost and time-effective quantitative survey package – which is validated globally for cross-cultural research applications.

MindSight® DIY allows for customization of the entire structure, including the images being used, the delivery options, and the respondent variables for which the results are filtered.

MindSight® DIY is the latest in do-it-yourself research tools which give the researcher the flexibility to configure and execute research projects on a more rapid timeframe.

According to Strategic Planning & Consumer Research Consultant Judy Retensky, “MindSight® is an incredible tool for moderators, enabling us to move quickly into discussions related to emotions. It helps respondents tap into their emotions, uncovering deep emotional insights they may not be willing, or able to, verbalize. The new DIY version makes it possible for us to include MindSight® in a study with minimal cost and time requirements.”

Forbes Consulting has already developed several licensing partners for the use of MindSight® DIY. Interested parties can contact sales(at)forbesconsulting(dot)com for further information.

About MindSight®
MindSight® uses an applied neuroscience technology to access information about consumer emotions directly from the emotional brain, before the distortions of conscious self presentation and information “editing.”

About Forbes Consulting Group
Based in Lexington, Massachusetts, the Forbes Consulting Group is a strategic and innovative market research company providing clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of this insight. Forbes Consulting Group is a valued resource for Fortune 500 companies worldwide.

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Rebecca Metz
Metz Communications
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