DNA Response Names Fern Lee to Advisory Board

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DNA Response, Inc., (DNA) a multi-channel commerce company, has named Fern Lee, CEO of THOR Associates, as a member of their advisory board.

According to Ranjit Mulgaonkar, CEO of DNA Response, “Fern brings a wealth of experience in direct response marketing and business management to help DNA provide a turnkey e-commerce solution for our clients. In less than two years, DNA has grown to serve more than 40 clients. With Fern’s expert guidance, we expect to be able to accelerate our growth and provide an even wider range of services to help our clients sell their consumer products through online and traditional channels.”

Fern Lee is an experienced, award-winning, marketing professional with a proven track record of increasing awareness, revenues, consumer usage and asset values for multiple global lifestyle, fitness, beauty and pharmaceutical brands. As CEO of THOR Associates, Fern has been successful applying direct response to traditional and digital marketplaces. THOR Associates is a DTC marketing consulting agency specializing in the creation of direct response integrated strategies providing ROI. Fern currently is a Board Advisory Member of Response DRMA and sat on the Executive Board of The Electronic Retailing Association (ERA).

About DNA Response, Inc.

DNA Response, Inc. (DNA,) was founded by executives from Amazon.com, and helps consumer product manufacturers rapidly increase sales through multiple online channels, on a pay-for-performance basis. DNA helps its clients sell products directly to consumers through 19+ online marketplaces, custom-built e-stores, direct response TV, home shopping networks, popular TV shows, home shopping TV networks, big box e-tailers and deal sites. DNA provides online marketing and unified order management for processing and fulfilling orders, and a dashboard so clients can see what is happening with their online business in real time. DNA’s turnkey solution helps its clients generate incremental revenue while reducing operating costs.

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Dennis Palmer