P&G Open Innovation Leader to Speak in Boston

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Universal Wilde and Wilde Agency have partnered with Boston Business Journal in bringing Lital Asher-Dotan to MCLE on June 25.

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Universal Wilde and Wilde Agency are pleased to announce their sponsorship of the Boston Business Journal in presenting an exciting speaking engagement featuring Lital Asher-Dotan (Procter & Gamble’s Open Innovation Leader of Global Business Development) on Tuesday, June 25, 2013.

Lital Asher-Dotan will be presenting “Open Up! How Open Innovation Drives the New Win-Win Economy”. She will present insight on novel ways for organizations of all types and sizes to collaborate and form partnerships. Attendees can expect to learn how to open up opportunities for business units and organizations with different capabilities to collaborate and form new products, services, internal processes, and more. This approach has led to the creation of innovative products like Tide Pods and Olay Regenerist.

“In our work as marketers, Wilde Agency embraces innovation as both a process and philosophy,” said Wilde Agency’s President, Neal Boornazian. “In that context, I’m delighted that Lital will be discussing her insights about innovation at the leadership session we’re co-sponsoring with the Boston Business Journal. In her role as a driver of innovation at P&G and in establishing Boston as its newest innovation center, she has a unique vantage point on the quickly changing innovation landscape. I’m really looking forward to her presentation.”

“We’re very excited to be sponsoring the Boston Business Journal event featuring Lital Asher-Dolan as the speaker,” said Universal Wilde’s President, John Sisson. “The BBJ represents the best in business editorial in Boston, and Lital represents ‘Innovation through Partnering’ for P&G. This really is the essence of Universal Wilde. That collaboration and innovation, coupled with excellence in execution is exactly what we’re about. We’re proud to be associated with both the Boston Business Journal and Lital and are looking forward to the event.”

To register for “Open Up! How Open Innovation Drives the New Win-Win Economy,” click here. Space is limited to 300 attendees.

About: Wilde Agency is the direct and digital agency that combines direct marketing best practices with the science of human behavior to get people to take action. Wilde Agency is a division of Universal Wilde, a nationally recognized leader in direct marketing solutions and personalized communications, including variable data printing, commercial printing, fulfillment and distribution, and mailing services. Both are headquartered in Westwood, MA. For more information, please visit http://www.wildeagency.com or http://www.universalwilde.com.

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Caroline Irving
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