LATV Networks Announces New Vice-President of Ad Sales

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LATV, the original national, bi-cultural entertainment network, announces that Astrid Arevalo has been promoted to Vice President of Direct Response Sales for LATV, KJLA, and American Latino Syndication, effective immediately.

Astrid Arevalo

“We all strive to provide the best services to our clients.''

LATV, the original national, bi-cultural entertainment network, announces that Astrid Arevalo has been promoted to Vice President of Direct Response Sales for LATV, KJLA, and American Latino Syndication, effective immediately.

“Astrid has been instrumental in driving unprecedented growth in our direct revenue across all platforms of LATV,” said Rafael Gutierrez, Senior VP of Sales. “She has mastered the art of placing her clients in the right environment.”

Prior to joining LATV, Arevalo held key sales and management positions at KTVU, Worldwide Television and Worldlink LLC.

“LATV's success has been without a doubt a great team effort, from our traffic department, accounting, promotions and production,” said Arevalo, “We all strive to provide the best services to our clients. I’m proud to be part of this great leadership team and to be part of LATV's continued growth.”

About LATV:

LATV is the only remaining Latino-owned TV network in the Hispanic television space. Its programming primarily targets U.S.-born Latinos and the coveted bi-cultural 18-49 Latino demographic, with content that features a combination of originally produced shows as well as licensed content that has never before been seen in the U.S.

LATV’s fully-owned subsidiary, American Latino Syndication, produces and distributes “American Latino” and “LatiNation,” two award-winning, Latino-themed TV programs that are broadcast on general market stations in over 100 cities nationwide.

Media Contact:
Melina Rodriguez    
mrodriguez(at)latv(dot)com
Office: 310.943.5288 x 622

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Melina Rodriguez
LATV Networks
(310) 943-5288 622
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