What differentiates Squiddledee Ties from its competitors is that each tie has its own unique personality, which reflects the personality of the wearer. Squiddledee Ties are a statement piece that will spark a conversation.
New York, NY (PRWEB) June 04, 2013
Squiddledee Ties, a men’s neckwear brand, has unveiled their new collection, “Let’s Get Acquainted,” paralleling the relaunch of its website, http://www.squiddledee.com. Dubbed “the ultimate conversation starter,” Squiddledee Ties make a statement with subtlety by coupling one-of-a-kind hues with clever, whimsical designs. Made for men, but designed by women, Squiddledee Ties deliver classic styling with a playful twist. The new website includes styling tips and fashion advice for men who are looking for ways to complement their wardrobe with Squiddledee Ties.
“Unlike women – who can play up their look with a wide range of accessories – men have fewer opportunities to reveal their personal style,” said Noelle Kowalczyk, Founder of Squiddledee Ties. “What differentiates Squiddledee Ties from its competitors is that each tie has its own unique personality, which reflects the personality of the wearer. Squiddledee Ties are a statement piece that will spark a conversation.”
The new website allows customers to create an account to keep track of their purchases and lets them create a wish list of Squiddledee Ties for their family and friends. It also features a lookbook, which showcases many of the ties in the “Let’s Get Acquainted” collection. In styling the lookbook, Kowalczyk chose pieces that are in every man’s closet so that the looks can be easily replicated by Squidddledee’s customers.
“We often get questions from our customers about what type of shirt or suit to wear with what tie,” said Kowalczyk. “The lookbook is meant to answer those questions and to inspire other great looks.”
In conjunction with the website, Squiddledee will also be increasing its digital presence through social platforms like Facebook and Twitter. A conversational tone will encourage customers to participate in promotions, post reviews, have their fashion questions answered, share suggestions for the look book and develop a relationship with the brand.
About Squiddledee & Company
Squiddledee & Company is a young design and manufacturing house specializing in fine men’s neckwear. The brand was created by two sisters (both lawyers) who got tired of seeing the same boring ties on their friends and business associates. Squiddledee Ties are inspired by the men in their lives and made in the U.S.A. – in Brooklyn, New York. They are crafted from the finest imported silks, constructed with double interlinings so that they make a nice knot, with tipping that extends the full length of the tie. Each Squiddledee Tie is the product of painstaking attention to quality, detail and design.
About Conversation, LLC
Conversation embodies the best components of traditional, new and emerging agencies. The agency is defined by its ability to view and evolve campaigns holistically. Conversation provides clients with custom solutions – everything from strategy and creative to development and execution. They boast a strong client list, which includes dressbarn, The Children's Place, Tom Ford and Nordstrom.