"We're finding that text messaging increases response rates from leads and shortens health clubs’ sales cycles"
Vancouver, BC (PRWEB) June 04, 2013
InTouch Technology, leading provider of health club CRM software, recently announced the release of their game-changing text messaging features in InTouch Follow-Up. These new features help clubs reach more of their leads and members, build relationships, and get a higher response to their marketing messages.
"We've had tremendous customer response to our new texting features," commented Scott Johnston, CEO of InTouch Technology. "Text messaging is an incredibly powerful method of communication that lets clubs cut through the consumer noise and connect with leads even if they're not picking up the phone. We're finding that it increases response rates from leads and shortens health clubs’ sales cycles."
The new texting features allow clubs to send broadcast text messages to groups of leads or members and ensure that the messages are appropriate by segmenting their list of leads or members by lead status and lead age. And because someone can reply back to the broadcast message, sales staff are able to continue the conversation, develop a relationship with the lead and sell to them more effectively. All text messages are sent through InTouch Follow-Up so a history of all the messages is saved in the application. This makes it easy for sales staff to refer back to past correspondence for their next point of contact with a prospect.
InTouch Follow-Up is the first contact management tool in the health and fitness industry to have text messaging capabilities built into its core product offering. According to studies by Nielsen Mobile, 98% of all text messages are opened and 84% of people respond to a text message within 1 hour, so it's clear why InTouch Technology believes that texting is the premier form of communication for health clubs right now. And it seems like the industry is in agreement as clubs everywhere are embracing text messaging as an innovative way to engage leads in conversations and drive their sales.
About InTouch Follow-Up
InTouch Follow-Up is a web-based, contact management system built specifically for health clubs. We use proven communication patterns to coordinate and proactively drive interaction with a health club's leads and members. By managing all communication through InTouch Follow-Up, clubs increase membership sales, personal training sales, and member referrals and retention. Over 600 health clubs worldwide use InTouch Follow-Up to drive their sales and increase their bottom line. For more information visit http://www.intouchfollowup.com.