CUnet Takes Leadership Role, Discussing Accountability in Student Prospect Acquisition, at 2013 APSCU Convention

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CUnet to exhibit products and services designed to improve the quality of student prospects delivered to schools at APSCU 2013

CUnet, the leading provider of digital marketing solutions for higher education, plans to open a discussion about accountability in student prospect acquisition at this year’s APSCU Convention.

“Schools have become more outcome-focused. After the recent period of contraction, the higher education industry is under increased pressure to reduce admissions costs while increasing enrollments and staying compliant with changing regulations. At this year’s APSCU convention, we will show how CUnet is holding ourselves accountable to delivering student prospects that generate results,” explained Todd Eicher, CEO of CUnet.

Addressing the need for accountability, Al Huizenga, director of Sparkroom, CUnet’s award-winning enrollment marketing technology, and Ross Shanken, founder of LeadiD, will be presenting “Not All Leads are Created Equal: Vendor Tactics that Ruin Marketing Budgets & ROI” at 3:45 p.m. on Thursday, June 6. During this presentation, Huizenga and Shanken will share examples of ways in which lead sellers inflate, extend and reuse prospect information to maximize revenue; the team will also show how this impacts lead buyers’ marketing budgets and present additional solutions.

“The real issue isn’t fraud or catching the bad guys,” stated Shanken. “It’s about building the proper decision-making tools so bad leads don’t infect your ecosystem. Buyers need to have confidence that their leads are real people, with real intent. Those of us in the business of collecting and analyzing data about leads are starting to get some insight into the actual consumer behavior behind the leads, and I’m excited to share some of that insight at the APSCU conference this year.”

Throughout the convention, CUnet will exhibit their full line of products and services, all designed to improve the quality of student prospects delivered to schools. CUnet will also provide demonstrations of Sparkroom 5.0, which adds new levels of automation, transparency and performance to the industry-leading enrollment application. In addition to new media planning and analyzer tools, Sparkroom 5.0 integrates a predictive modeling engine and LeadiD, which automatically audits every inbound lead. Sparkroom 5.0 will be released this summer.

“Sparkroom 5.0 is our most important release since Sparkroom was invented,” said Huizenga. “Our goal is to provide education marketers with everything they need to understand where their leads are coming from and get the best performance possible. Sparkroom 5.0 supports the CUnet drive to provide a greater degree of accountability.”

CUnet will be exhibiting at booth #700.

About CUnet
For almost a decade, CUnet’s enrollment marketing experts have helped colleges and universities reach, recruit and enroll the best students for their programs. With the industry’s leading technology platform, a comprehensive set of online marketing services and a network of targeted media providers, CUnet partners with higher education institutions to deliver student candidates, holding itself accountable to lowering overall acquisition costs while driving enrollment growth. CUnet’s recruitment marketing services are supported by a network of proprietary websites, including their flagship site,, and the student advisor service. CUnet is dedicated to providing the highest standards of transparency and compliance while promoting ethical marketing practices in postsecondary education. Headquartered in Paramus, N.J., CUnet is a subsidiary of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information, visit


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