Montclair, NJ (PRWEB) June 04, 2013
Vertical Health, LLC, a leading health information company focused on pain management, musculoskeletal diseases, mental health, and endocrine disorders, is pleased to announce the acquisition of Mobile Health Interventions (MHI) and HealthTxts.com. This cutting-edge platform allows individuals, clinicians, researchers, and industry partners to create robust, tailored health interventions through mobile phones.
Studies show that guided text messaging is a simple, powerful method of fostering adherence to healthcare programs. By turning a phone into a “mobile coach”—available at the user’s fingertips—users are more likely to stick with their designated program. Funded through a grant by the National Institutes of Health, HealthTxts was developed by behavioral psychologists to leverage mobile phones for changing health behaviors. “Research shows that receiving targeted health-related text messages in your natural environment is an effective means to help people change unwanted behaviors or improve healthy behaviors,” stated founder and Assistant Professor of Psychology at Columbia University, Frederick Muench, PhD.
With the acquisition of MHI, Vertical Health introduces tailored, interactive programs that seamlessly integrate online content, user-completed assessments, and personalized and tailored messaging—all to improve outcomes for a variety of chronic medical conditions and behaviors. Current offerings include targeted programs for diabetes, pain management, smoking cessation, obesity, healthy eating, stress reduction, and exercise.
“We are dedicated to having a more meaningful and tangible impact on patients’ lives,” said Bill Paquin, Chief Executive Officer at Vertical Health. “Coupling this technology with our outstanding team of medical specialists, behavioral psychologists, physicians, technologists, and our patient and physician communities ideally positions Vertical Health to partner with pharmaceutical companies and managed care to improve patient adherence, compliance, and persistency,” continued Paquin.
Vertical Health continues to be a pioneer in online digital healthcare by offering industry, researchers, providers, and payers the tools necessary to create customized mobile interventions that exceed the needs of all shared stakeholders.
About Vertical Health, LLC
Vertical Health, LLC is the leading online health information platform for consumers, physicians, and healthcare professionals. Vertical Health owns and operates online portals, including spineuniverse.com, endocrineweb.com, practicalpainmanagement.com, diabeticlifestyle.com, and healthtxts.com, while also handling commercial operations for PsychCentral.com. The company’s Editorial Board of leading medical professionals and extensive experience in musculoskeletal diseases, endocrine disorders, and pain management provide all the tools patients and professionals need to make better, more informed decisions—ultimately improving patient outcomes. It is this quality and focus that make Vertical Health a leading media resource for reaching highly targeted patients and healthcare professionals.
Learn more about Vertical Health, LLC.