"This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading."
-David Maister, author of Managing the Professional Service Firm
(PRWEB) June 05, 2013
RAIN Group and Hinge Marketing are excited to announce the release of the second edition of Professional Services Marketing, published by John Wiley & Sons.
Co-authored by RAIN Group leaders Mike Schultz and John E. Doerr, along with Lee Frederiksen, Managing Partner at Hinge, this new edition walks readers through a field-tested, research-based marketing and sales approach. Updated with new chapters on social media and online marketing, this book helps you select and apply the marketing strategies and tactics used by thriving, high-growth services firms.
Based on countless hours of research and experience with successful firms, Professional Services Marketing is the perfect book for consultants, attorneys, accountants, engineers, and other professional service providers who want to learn how to grow their businesses. It includes mini-case studies, exclusive new research results, and stories from well-respected professionals in the industry.
The book focuses on key areas, including creating a marketing and growth strategy, establishing a premier brand, becoming a respected thought leader, developing rainmaking skills, building a lead generation engine, and increasing repeat business.
More information is available at: http://www.raintoday.com/professionalservicesmarketingbook/.
About RAIN Group:
RAIN Group is a sales performance consulting and training firm dedicated to helping companies succeed with the complex sale. The firm has helped tens of thousands of salespeople, strategic account managers, and professionals in dozens of countries increase their sales significantly with the RAIN Selling methodology.
RAIN Group also publishes RainToday.com to provide a premium source of information for professional services firms and service practitioners to help them market and sell their services.
To learn more about RAIN Group, visit http://www.raingroup.com.
About Hinge Marketing:
Hinge is a national branding and marketing firm that specializes in professional services. They help professional services firms build their business, enhance their visibility and reputation, find those perfect-fit new hires, and increase the value of their firm.
Hinge offers a comprehensive suite of online and offline marketing services that can help any firm build a competitive advantage. To learn more about Hinge Marketing, visit http://www.hingemarketing.com.