Naperville, IL (PRWEB) June 04, 2013
Amalgamated Marketing, a new network of small, specialized marketing agencies recently launched. The network serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation, second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.
Amalgamated Marketing serves a real need for specialized marketing services, both functional disciplines and vertical market expertise. As marketing has changed rapidly in the past few years, traditional agencies often cannot support the multitude of marketing services required by clients, while small and specialized marketing service providers often do not have the ability to reach clients on a broader scale.
Amalgamated Marketing addresses these dynamics with a streamlined and confidential process for clients and agencies. Clients simply complete a brief survey and receive marketing project recommendations and estimates. Amalgamated Marketing supports over fifty (50) marketing services, from advertising to website development, along with numerous vertical markets. For a complete list of services, link here http://www.amalgamatedmarketing.com/about. Amalgamated Marketing will add new services upon request.
Marketing agencies can apply for network membership, but must meet criteria for specialization, creative execution, size and location. All agencies must have annual revenues greater than $500,000 but not more than $3 million, eliminating larger agencies whose fee structures are prohibitive to all but the largest clients. More information is available on the agency information page.
Amalgamated Marketing founder and Chief Marketing Officer Neil M. Brown is a marketing agency veteran and entrepreneur who has launched over 20 marketing, creative and digital agencies. Prior to his agency career, Brown had client-side brand management and CMO stints.
"Large agencies tend to be part of agency networks that can support clients across marketing disciplines or geographies. We know from experience that with the growing complexity of marketing, clients require multiple agency resources, but still require cost efficiency," states Neil M. Brown. "Small and specialized agencies can plug into projects or complete programs and Amalgamated can facilitate the process."
Launched with 16 founding partner agencies, Amalgamated Marketing’s goal is to reach 100 agencies and encompass North America in 2013, and enter international markets in 2014. In addition, an annual marketing awards program will be established in 2014.
For more information, visit http://www.AmalgamatedMarketing.com or call Neil Brown at 630-868-5061.