Marketing Advocate’s blue-chip customer base is realizing impressive benefits from multi-touch nurture marketing with outstanding ROI results.
Centerville, Massachusetts (PRWEB) June 04, 2013
Marketing Advocate, a leader in demand generation for technology companies and their value-added resellers, has received a growth capital investment from Texas private equity firm Teakwood Capital to fast-track expansion of business operations and the company’s sales, services and marketing infrastructure.
Marketing Advocate changes the cloud economics of channel marketing for technology companies and their channel resellers by providing a multi-touch nurture marketing system that allows channel marketers to execute ongoing campaigns and nurture activities with channel resellers to build trust and target buyers effectively. The company’s Software-as-a-Service (SaaS) solution is customized for each reseller to help them find high-quality leads and focus their resources on closing deals.
“Technology companies can drive productivity in their channels and channel resellers can implement enterprise-class, multi-touch nurture marketing—with minimal effort on their part,” said Gary Morris, CEO and Founder of Marketing Advocate. “We’ve built a highly differentiated SaaS platform field-proven by deployments with leading technology clients, and the growth capital investment from Teakwood Capital is fueling our ability to scale our marketing, sales and services operations to ignite our business growth and deliver the unique value of our multi-touch nurture marketing system to more customers.”
Marketing Advocate offers a unique solution that allows technology companies and their channel partners to generate new sales leads through its automated multi-touch nurture marketing system. By offering an integrated suite of cloud-enabled marketing services for value added resellers, the company is able to help global technology companies increase revenues through their channels while helping resellers focus their resources on highly qualified opportunities that have been scored and nurtured through an automated and proven multi-touch process.
“Marketing Advocate has a unique and highly differentiated technology platform for generating high-quality sales leads for technology resellers,” said Ed Olkkola, Managing Director of Teakwood Capital. “Marketing Advocate’s blue-chip customer base is realizing impressive benefits from multi-touch nurture marketing with outstanding ROI results. Teakwood Capital’s investment in Marketing Advocate will rapidly expand sales, marketing and professional services infrastructure to help the company become a close partner with technology resellers. Marketing Advocate's leadership team is exceptionally well versed in the challenges technology resellers face and they have designed their solution to dramatically improve sales lead generation with customized marketing programs continually tuned to maximize campaign performance.”
About Teakwood Capital
Teakwood Capital is a Dallas, Texas private equity firm that provides comprehensive equity financing in support of management teams aspiring to buy and grow companies. The firm’s Managing Directors bring over 160 years of combined operational and financial expertise to assist companies in reaching their full potential. Teakwood invests primarily in profitable businesses in Texas and neighboring states, with revenues under $25 Million.
About Marketing Advocate
Marketing Advocate provides an enterprise-class multi-touch nurture marketing solution. Multi-touch nurture marketing is a key requirement to generate sales-ready opportunities, but it is simply too much work, too complex and too difficult for technology resellers to successfully implement on their own. Marketing Advocate offers a SaaS Through-Partner Marketing Automation (TPMA) solution that serves as an outsourced marketing engine to execute multi-touch marketing, track, score, nurture and qualify leads while allowing technology resellers to focus on their highest leverage activities—closing sales-ready opportunities.