Having a competitor use VASS Pages will be like driving down the highway and seeing your competitor’s name on every billboard you pass
Nashville, Tenn (PRWEB) June 04, 2013
VASS Automotive Customer Testimonial Pages has announced it will end its beta pricing period on June 15, 2013. Nashville area auto dealers will be the last market to be offered the heavily discounted annual licensing fee.
VASS Automotive Customer Testimonial Pages launched on March 15, 2013, offering auto dealers a discounted annual licensing fee for its Internet-based publicity service that increases Internet and showroom traffic, along with promoting additional sales of new and pre-owned cars and trucks. VASS’s service is based on creating and promoting heavily-optimized customer testimonial pages for auto dealers in each automotive market.
VASS Customer Testimonial Pages work very simply:
Every time a participating dealership sells a new or pre-owned vehicle, VASS creates a Customer Testimonial Page, and then promotes the pages using online press, press releases, social media streams, and blogs. As a result, participating dealers receive additional website and showroom traffic, online referrals, all while building trust with future car-buyers and increasing their current website’s Internet posture and PageRank.
Each VASS Customer Testimonial Page is a stand-alone website filled with all of the auto dealer’s information, including photos, videos, contact information and all other information related to each of the dealer’s departments. In addition, each page features a photo of the customer, along with the customer’s written testimonial. Pages are filled with an abundance of anchor text and hyperlinks that attract search engines and social media networks when localized searches are performed by would-be car buyers in each given market.
Each VASS Customer Page can include the following text and media:
Photo of customer
Customer comments and testimonials
Video of dealers new/used monthly sales and leasing specials
Video greeting from managers introducing the dealership and it’s services
Interactive map and directions
New car photos and information per franchise
Internet discount coupons
Links to dealer’s primary website, phone numbers, fax numbers and email addresses
All of VASS’s Customer Pages are created specifically for each dealership, and can be customized extensively.
VASS protects each participating dealer by offering exclusivity for their franchise in their market. Only one Ford, one Toyota, one Chevrolet and one Dodge franchise in each market is given license to the service. This is true for all new car franchises, including imports and high-end luxury brands in each market.
As a result, whenever new or used cars and trucks are searched for on the Internet in their local market, the dealers’ many customer testimonial pages have the opportunity to show up in the major search engines and various social media streams like Facebook and Google Plus. Being that a new, independently-hosted web page is created every single time a participating new car dealer sells a new or pre-owned vehicle, it’s easy for the dealer to accumulate hundreds of new pages every month. At the end of a year, it’s totally realistic that a dealer could accumulate thousands of customer testimonial pages, all of which can influence car buyers when searching the Internet for their next new or used vehicle. Seeing photos and reading testimonials from a great number of happy customers who have already purchased a vehicle from the dealer, can’t help but influence car shoppers, and steal market share away from the dealers’ nearest competitors.
“We built VASS Customer Testimonial Pages based on our many years of Internet marketing and online publicity experience. When you combine this many pages that have all been SEO-optimized specifically for Google, and the fact that all of these pages represent a happy customer who have already purchased a vehicle from the dealer, you can’t help but take market share from dealers not using our service. Trying to catch up with a dealer already using our service is nearly impossible. VASS creates a cycle that strongly benefits the participating dealers, allowing them to reduce their current advertising outlay and benefit from their competitor’s advertising efforts. Here’s how:
The Internet is typically the last place car-shoppers will go before physically walking into a dealership.
A competing dealer may spend a fortune on TV, radio and newspaper ads to gain attention.
Customers who see or hear these ads may still reference the Internet before making a final decision.
Customers will see the many pages VASS created for the participating dealer, again, because it’s typically the last place shoppers will look before choosing which dealer to buy from.
As a result, the auto dealer using our service may actually benefit from his or her competitor’s advertising efforts. VASS Pages are the last point of contact a customer will have before walking into a dealership.
I’d hate to be an auto dealer six to seven months after his or her competitor started using VASS Customer Testimonial Pages. Their many pages will be showing everywhere in Google, Yahoo!, Bing, Facebook and Google+. It would be like driving down the highway and seeing your competitor’s name on every billboard you pass,” according to Drew Bourke, VASS’s creator and CEO.
A standard VASS license lasts for one year with unlimited page creation, and gives the participating dealer first right of refusal for the following year. Extended licensing plans are also available.
Nashville-area dealers interested in dominating the Internet and social media streams with their brand should contact VASS before June 15th to receive beta pricing, and to secure their franchise in the Nashville market before their competitor does.
Visit http://www.VassPages.com, or call Drew Bourke at 615-440-9916.