Los Angeles, CA (PRWEB) June 03, 2013
Leading entertainment advertising agency The Ant Farm has produced the broadcast commercial, trailer, behind-the-scenes footage and complete video package for the world premiere of Activision Publishing, Inc.'s Call of Duty®: Ghosts as featured in Xbox: A New Generation Revealed held at Microsoft’s Redmond, Wa., headquarters May 21.
The Ant Farm partnered with award-winning developer, Infinity Ward and publisher Activision to produce a two minute broadcast commercial trailer featuring in-engine gameplay from Call of Duty: Ghosts. Ant Farm also created the behind-the-scenes, making-of trailer showing the creative process behind the game’s production which also debuted during the Call of Duty® presentation at Microsoft’s Xbox Reveal event.
“The Ant Farm is constantly striving to expand the boundaries of the gaming experience for the next generation of gamers and we’re thrilled to provide a deeply immersive experience for the legions of fans getting their highly-anticipated first look at Call of Duty: Ghosts,” said The Ant Farm Co-President Rob Troy. “The gameplay reveal of Call of Duty: Ghosts is a true milestone in our longstanding creative partnership with Activision."
Working closely with Activision and Infinity Ward, The Ant Farm has created groundbreaking advertising for the Call of Duty franchise, including trailers, television spots, and presentation packages, and one of the first-ever digital 3D trailers for a videogame. Last month, The Ant Farm was named Agency of the Year for the second time by the Game Marketing Summit, which recognizes the best and brightest agency stars in the interactive entertainment community.
Activision, Call of Duty and Call of Duty Ghosts are trademarks of Activision Publishing, Inc. Microsoft, Windows, Xbox, Xbox 360 and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies. All other trademarks and trade names are the properties of their respective owners.
The Ant Farm is part of Omnicom Group Inc.
The Ant Farm
Leading entertainment advertising agency The Ant Farm is dedicated to creating unforgettable campaigns for every facet of the entertainment world, including movie and video game trailers and TV spots, print and interactive advertising, viral marketing, 2D and 3D motion graphics, music and sound design. The Ant Farm has created award-winning work for every major studio and video game publisher. For more information, please visit http://www.theantfarm.net/.