New Barron’s 400SM ETF (BFOR) On The Market

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Funds Seeks Results Corresponding to Underlying Index of 400 Stocks, ALPS Announces.

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The Barron’s 400SM ETF (NYSE Arca: BFOR) launched today under the ALPS ETF Trust, based on the Barron’s 400 IndexSM, a rules-based index intended to give investors a means of tracking the overall performance of a collection of companies with strong fundamentals based on a methodology jointly developed by Barron’s and MarketGrader.com.

“All index components are selected on the basis of their fundamental strength,” said Carlos Diez, President of MarketGrader.com. “The Barron's 400 IndexSM is built from the ‘bottom-up’ using a methodology that is quite different from most traditional market benchmarks.”

The new exchange-traded fund tracks the Barron’s 400 IndexSM, a collection of the top 400 stocks in the MarketGrader U.S. equity coverage universe based on the strength of their fundamentals in growth, value, profitability and cash flow. Potential components are also screened for criteria including minimum market capitalization and liquidity. The stocks selected for inclusion in the Index are equally weighted.

The Barron’s 400 IndexSM was introduced by Barron’s, one of the nation’s premier financial magazines, on the cover of its September 3, 2007 issue. It appears weekly in the magazine’s The Trader column and is rebalanced semi-annually, in March and September.

Additional fund information can be found at http://www.barrons400etf.com.

About ALPS
Founded in 1985, ALPS is focused on providing asset servicing and asset gathering to the financial services community through customized solutions, an entrepreneurial culture and the commitment to “Do Things Right.” ALPS continues to actively promote all of its various business segments, from asset servicing through ALPS Fund Services, Inc. to asset gathering through ALPS Distributors, Inc. and ALPS Advisors, Inc. A wholly-owned subsidiary of DST Systems, Inc., headquartered in Denver with offices in Boston, New York, Seattle, and Toronto, ALPS represents more than 400 employees, over 200 clients, and an executive team that has been in place for over 18 years. For more information about ALPS and its services, visit http://www.alpsinc.com, information about ALPS products is available at http://www.alpsfunds.com.

Important Disclosures

An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1.855.724.0450 or visit http://www.barrons400etf.com. Read the prospectus carefully before investing.

There are risks involved with investing in ETFs including the loss of money. Additional information regarding the risks of this investment is available in the risks section of the prospectus.

The Portfolio is new and has limited operating history.

ALPS Portfolio Solutions Distributor, Inc., 1290 Broadway, Ste. 1100, Denver, CO 80203 is the distributor for the Barron’s 400SM ETF.

"The Barron's 400 IndexSM" is calculated by NYSE Euronext or its affiliates and published by MarketGrader. "Barron's®," "Barron's 400SM" and "Barron's 400 IndexSM" are trademarks or service marks of Dow Jones & Company, Inc. or its affiliates and have been licensed to MarketGrader.

ALPS, A DST Company and ALPS Portfolio Solutions Distributor, Inc. are not affiliated with Barron’s or MarketGrader.com.

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Patricia Lobato
ALPS
303 623-2577
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