Verndale Launches Corporate Website for Aqua Products

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Aqua Products’ new website redesign enhances user experience and showcases products

Aqua Products

Aqua Products Website Launch

Verndale took on the project and went heads down from start to completion.

Verndale, a full-service digital marketing agency, is proud to announce its recent website launch for Aqua Products ( Aqua Products is the US-based company that transformed the US pool cleaning industry by introducing the first robotic cleaner in 1982. With a wide range of products presented on their website, the company was looking for a new site to facilitate product research and comparisons in an easy to navigate manner – while also reflecting new branding and design.

The new was built on the EPiServer 7 Content Management System (CMS) by Verndale’s EPiServer Certified engineering team. The Verndale team focused on meeting the client’s needs by creating a clean, user friendly layout for prospects and customers by leveraging EPiServer’s advanced search engine feature: EPiServer Find. Visitors are now able to query the website’s data using their own domain model, creating a powerful product filter that allows users to “compare” and “quick view” products to rapidly identify the bots that fit their needs.

“I am beyond words with regard to the level of effort and hard work the Verndale team put into this project,” said Sean Connell, CTO at Verndale. “With only 41 days between our initial agreement and the launch date, our team was laser focused on working closely with Aqua Products to deliver the compelling user experience their customers demand. We are looking forward to deepening our relationship with Aqua Products through additional projects.”

“Verndale took on the project and went heads down from start to completion,” said Steve Ferry, VP Marketing at Aqua Products. “We were confident Verndale would be able to deliver on our requirements in the limited time-frame that we had available - and now we have the site to prove it. We’re ecstatic with the results.”

Learn more about Aqua Products and check out their new site.

About Verndale
At Verndale, we make digital marketing do what it’s designed to do: deliver compelling content to the right user through the best channel at the optimal time. The result for our clients: more profitable customer relationships.

It sounds simple, but with the incredible proliferation of content, channels, platforms and technology, it’s actually quite complex. Our comprehensive services in Digital Strategy, Experience Design, Technology and Digital Marketing shield our clients from that complexity so they can orchestrate their content more easily and effectively.

Our clients love the exceptional experiences we help them create for their users. They trust our deep technical expertise and proven methodologies to seamlessly execute on everything they need. And they rely on our continuing analysis to fulfill the real promise of digital marketing: the ability to track activity, measure results and optimize efforts. It all combines to achieve more agile marketing and, ultimately, greater performance. For more information, visit

About Aqua Products
Aqua Products is a world leader and one of most experienced manufacturers of robotic pool cleaning systems in the industry. Proven performance and reliability with over 1 million cleaners sold globally, Aqua Products continues to provide its customers with the greatest innovations and technological efficiencies to enhance aquatic environment maintenance.

Media Contact:
Lauren McDonald
Marketing Coordinator

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