The Xbox One brand is already being threatened on mobile application markets.
Philadelphia, PA (PRWEB) June 04, 2013
Amid much fanfare, Microsoft officially announced its new video game console on May 21st: Xbox One. Not only did the announcement quash long-standing “Xbox 720” name rumors, it also ushered in the much anticipated new generation of entertainment systems.
Though Microsoft was quick to act on protecting Xbox One related domain names , the Xbox One brand is already being threatened on mobile application markets. During the launch event on May 21st, IP Lasso indexed all major app stores for apps containing the keywords “Xbox One” and “Xbox 1”. At the time, these two search terms yielded zero results across the five major app marketplaces. IP Lasso ran the same daily search over the course of the next two weeks and found 22 apps containing references to the Xbox One, including 10 apps containing Xbox One in the title.
Product launches like the Xbox One announcement generate buzz and excitement among consumers, but also attract interest from fraudulent app developers looking to cash in on the new technology. It is imperative that brands proactively monitor the mobile marketplaces around high profile product launches, because as the Xbox One example shows, unlicensed developers often react faster than the brand owners themselves.
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