On June 19th Madison Area Bars Will Shake Up the “Ultra Martini” with Belaya Rus Vodka

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The National Martini Day promotion will raise funds for local cancer support organization, Gilda‟s Club Madison, WI.

Our National Martini Day event is a promotion with a purpose and we are very proud to be the impetus for this one-of-a-kind city-wide event.

On June 19th popular Madison area bars will be offering special martinis in support of Belaya Rus vodka’s National Martini Day Fundraiser. The inspiration for the unique promotion came from Belaya Rus Chief Evangelist, Mary Zinn, when she learned of a local athlete and cancer survivor who is running a 135 mile Ultra Marathon to help raise funds for Gilda’s Club of Madison, a free, non-profit support community for anyone touched by cancer.

“We are always looking for ways to have our events be about more than just branding for Belaya Rus,” said Zinn. “Promotions like this allow us to partner with other organizations and businesses in ways that benefit others and ideally the community as well.” Zinn continued, “As I started planning the National Martini Day promotion, I thought it would be fun to challenge Madison bartenders to create and offer a Belaya Rus ‘Ultra Martini’ in support of the ultra marathon fundraiser and ask that a portion of the proceeds go to Gilda’s Club Madison.”

The promotion will held be on June 19th, National Martini Day, when several Madison area bars will shake up specialty cocktails made with award-winning Belaya Rus vodka and offer them as an “Ultra Martini.” The participating venues represent a diverse group of bars that will create signature cocktails showing their distinct personality and appealing to their specific clientele.

“Madison has so many talented and creative bartenders who love a challenge like this,” said Victor Agapov, founder of Gvardia LLC, Belaya Rus vodka’s importer. “We have had overwhelming interest and support for this promotion. Our National Martini Day event is a promotion with a purpose and we are very proud to be the impetus for this one-of-a-kind city-wide event.”

Bars participating in the June 19th Belaya Rus National Martini Day Fundraiser include:

Babes Madison
5614 Schroeder Rd.

Blue Velvet Lounge
430 W. Gilman St.

Bluephies Restaurant & Vodkatorium
2701 Monroe St.

HotelRED
1501 Monroe St.

Donations to Gilda’s Club Madison in support of Middleton athlete and Gilda’s Board Member Darren Fortney’s Badwater 2013 Race can be made at:
http://gildas.kintera.org/faf/home/default.asp?ievent=1071740

About Belaya Rus
Belaya Rus (bell-eye-ah-roose) is a premium vodka produced by the world renowned distillery of “Minsk Kristall” which has been producing high quality spirits since 1893. The distillery is located in the capital city of Belarus which is situated between Poland and Russia and is the heart of what’s known as the vodka belt and the birth place of vodka. Belaya Rus has been designed and imported for the U.S. market by Gvardia LLC, a local importer based in Middleton, WI.

Website: http://www.belayarusvodka.com/
Facebook: http://www.facebook.com/BelayaRus/

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