Announces the Addition of IT Cosmetics

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IT Cosmetics works to infuse cutting-edge anti-aging technology into all of their high-performance color cosmetics.

IT Cosmetics Brow Power Universal Brow Pencil

IT Cosmetics Brow Power Universal Brow Pencil

We are so excited to be a part of and to introduce their customers to our products..., the nation’s leading e-commerce specialty retailer providing scientifically sound solutions for healing and maintaining healthy skin, has added IT Cosmetics to its assortment of premium products.

Along with leading plastic surgeons, IT Cosmetics works to infuse the latest anti-aging technology into innovative, high-performance color cosmetics, from foundation, finishing powder and concealer, such as top-selling IT Cosmetics Bye Bye Under Eye, to mascara and lipstick. All IT products are designed to deliver anti-aging benefits and long-lasting color. The result is that skin feels as good as it looks. All products are free of talc, parabens, sodium laurel sulfate, mineral oil, petrolatum, synthetic fragrance and phthalates.

“We are so excited to be a part of and to introduce their customers to our products. Our #1 seller, IT Cosmetics Brow Power Universal Brow Pencil, is the place to start if you’re new to IT. Whether a woman wears makeup or not, grooming her brows is the easiest way to enhance her features. And, for every Brow Power™ pencil sold, we donate one to the Look Good, Feel Better program to help women face the effects of cancer with more confidence. We’ve donated more than $1.8 million in Brow Power™ pencils," said Jamie Kern Lima, Co-founder, IT Cosmetics.

Heather Drouillard, Buying Manager at, said, “IT Cosmetics’ award-winning products offer anti-aging benefits as well as high-performance color, making them a great addition to our cosmetics department.”

Physician-founded in 1997, SkinStore carries over 250 premium brands of skin care, cosmetics, hair care, beauty tools and fragrances from around the world, including high quality products normally found only in luxury spas, fine department stores and dermatologist offices. Free shipping is applied to all U.S. orders over $49, and an esthetician-staffed call center is available Monday through Friday to answer customer questions. The company is headquartered in Gold River (Sacramento), California with enterprises in Sydney, Australia and affiliates in Hangzhou, China. For more information visit, or

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Denise McDonald, Content & Production Manager


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