SNL Kagan Reports World’S 20 Largest IPTV Operators Served 83% of Global IPTV Households at End-2012

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SNL Kagan analysis indicates the world's top 20 IPTV providers served 57.7 million subscribers at the end of 2012, with China accounting for 35.5% of the total. The report identifies Microsoft Mediaroom as the world’s most deployed IPTV platform.

Top 5 IPTV Operators by Global Market Share 2012

Top 5 IPTV Operators by Global Market Share 2012

Nine operators out of 20 are located in Western Europe and seven in Asia

An analysis of the world’s 20 largest IPTV providers by SNL Kagan evidences that a handful of operators dominate the global IPTV market with a geographic concentration in Western Europe and Asia-Pacific:

  •     Nine operators out of 20 are located in Western Europe and seven in Asia.
  •     Asian telcos accounted for 49.2% of the top 20's IPTV subscribers in 2012, reflecting the region's large market size and limited telco competition.
  •     China's leading telcos-- China Telecom and China Unicom-- serve an estimated 30% of the global IPTV subscriber base.
  •     France — the second-largest IPTV market by subscribers after China — is home to four operators ranked among the global top 20.

Our analysis indicates that Microsoft Mediaroom is the world’s most deployed IPTV platform. Mediaroom-powered IPTV systems served 16% of the world's IPTV subscribers at end-2012, based on SNL Kagan's estimates. The majority of IPTV operators prefer to partner with third-party vendors for IPTV middleware, but some have chosen to develop it themselves. Among the global top 20 IPTV providers, a total of seven developed IPTV middleware in-house. The report also found a preference to source IPTV services locally, with 15 out of 20 operators choosing to partner with middleware vendors from their home regions.

Julija Jurkevic, Media and Communications Analyst at SNL Kagan, commented: “IPTV is the fastest-growing pay TV platform from a global perspective (increasing by 29.6% YoY in 2012 compared to cable’s 2.2% and

satellite’s 10.1% YoY growth). IPTV subscriber populations are largely concentrated in Europe and Asia where accelerated rollouts of next generation broadband networks are driving video service adoption.”

“The State of Top 20 Global IPTV Operators” and other reports are available to subscribers of the SNL Kagan Unlimited information service. For more information on SNL Kagan, contact Sales at 866.296.3743; SNLKaganSales(at)SNL(dot)com.

About SNL Kagan
SNL Kagan, a division of SNL Financial LC, is a comprehensive resource for financial intelligence in the media and communications sector, including the broadcasting, cable, entertainment, motion picture, telecom, wireless, satellite, publishing and new media industries. The SNL Kagan suite of products integrates breaking news, comprehensive data and expert analysis into an electronic database available online and updated around the clock. For more information, visit http://www.snlkagan.com.

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Christina Twomey
SNL Financial
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