We’re glad to have a talent of Michelle’s caliber joining us. It is a further proof point that Star2Star is attracting the best and the brightest in the industry by providing the World’s Most Complete Communications Solution.
Sarasota, Florida (PRWEB) June 11, 2013
Michelle Accardi-Petersen, award winning marketer and author of Agile Marketing, has joined Star2Star Communications as Chief Marketing Officer. Accardi-Petersen will be responsible for leading Star2Star’s overall marketing strategy and integrated marketing initiatives including corporate marketing, digital marketing and product marketing. She will report to CEO Norman Worthington.
An accomplished 20-year marketing veteran, she is a world-renowned technical thought leader on next-generation marketing and communications strategies. She brings to Star2Star substantial executive-level and tech industry experience having driven innovative, agile, revenue-producing corporate, digital, product, field and channel marketing programs for one of the world's most relied upon technology companies.
Accardi-Petersen joins Star2Star Communications from CA Technologies, where she spent 16 years in progressive leadership positions, most recently as their head of Digital Marketing. In this role she led their extensive digital and social transformation.
In 2011, Accardi-Petersen published the de-facto book on Agile Marketing, which chronicled her experiences applying agile methodology to the marketing process for better results and faster time to value. In 2009 she was named to the Gulf Coast Business Review’s 40 under 40, and in 2008 she was recognized by South Florida Business Journal as Woman Who Means Business for South Florida. She holds an MBA from American Intercontinental University and earned a bachelor's degree from University of South Florida.
Star2Star has twice been recognized on the Inc. 500 list of America's fastest-growing private companies and has enjoyed nearly 600% growth over the past few years, despite the weak economy. “We’re glad to have a talent of Michelle’s caliber joining us. It is a further proof point that Star2Star is attracting the best and the brightest in the industry by providing the World’s Most Complete Communications Solution" said Worthington.
About Star2Star: Founded in 2006 in Sarasota, Florida, Star2Star Communications develops and delivers the World’s Most Complete Communication Solution™. Star2Star’s Integrated Communication and Collaboration solutions allow productive people to work together, no matter where they are.
Star2Star systems unify customers’ voice, fax, videoconferencing, and instant messaging communications into a single, easy-to-use system. Star2Star’s award-winning, patent-pending Constellation™ technology overcomes the reliability and quality limitations of other Internet communications technologies.
Star2Star was recently named to the Inc. 500 for the second time. The company was also named as one of Forbes Most Promising Companies, and as a Deloitte Technology Fast 500 company.
Star2Star products are sold through a diversified international network of distributors, master agents, and certified installing dealers. Available across North America, Star2Star communication systems are installed in tens of thousands of businesses and in many large national retail and restaurant chains.