Trueffect Selected as a Colorado Companies to Watch

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Company Recognized for Market Leading Technology and Commitment to Innovation

“We are honored by this recognition and believe this prestigious distinction speaks to the dedication and commitment of the entire Trueffect team in delivering market leading solutions,” said Finn Faldi, president and CEO of Trueffect.

Trueffect, the leader in First-Party ad targeting and measurement, today announced its been named one of the Colorado Companies to Watch, a state-wide awards program that recognizes growing companies that fuel the economic fire of the state.

Colorado Companies to Watch honors second stage companies that develop valuable products and services, create quality jobs, enrich communities and create new industries throughout the state. This selection acknowledges the hard work, dedication and contribution of Trueffect as a growing company in Colorado.

"The Colorado Office of Economic Development and International Trade is pleased to recognize Trueffect as one of the Colorado Companies to Watch winners,” said Sam Bailey, Program Director, Colorado Companies to Watch. “Trueffect's innovative technology and employee growth make this a company worth watching. Colorado is excited to recognize Trueffect and we look forward to the company's continued success."

Colorado Companies to Watch is different from other awards programs. Because the program focuses on the entire State of Colorado, and not specific industries, it provides an opportunity to paint a realistic picture of a true statewide economy. And since applicants are evaluated in multiple areas, it widens the playing field to companies recognized for the critical differences they make in the industry, their community, region and the state.

“We are honored by this recognition and believe this prestigious distinction speaks to the dedication and commitment of the entire Trueffect team in delivering market leading solutions,” said Finn Faldi, president and CEO of Trueffect. “Our technology is truly changing the ad targeting, measurement and attribution landscape and has quickly become a must-have for direct marketers, platform providers and agencies. Utilizing first-party data is extremely powerful in precisely targeting and engaging with users, delivering advanced measurement and most importantly, increasing overall customer acquisitions, retention, upsells and cross-sells to existing customers for advertisers."

Largely driven by the gaps in the industry in current measurement, targeting and attribution for mobile devices and select browsers, Trueffect’s patented first-party ad targeting and measurement technology allows advertisers to better serve targeted media advertising and more accurately measure its effectiveness, by allowing marketers to leverage their own customer relationship data to increase optimization and efficiency.

About Trueffect (http://www.trueffect.com)

Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. Trueffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities. For more information, join us on Twitter @trueffect_tweet, Facebook Trueffect or http://www.trueffect.com.

About Colorado Companies to Watch (http://www.coloradocompaniestowatch.org)

Colorado Companies to Watch is a unique state-wide awards program that recognizes growing companies that fuel the economic fire of the state. Colorado Companies to Watch honors companies that develop valuable products and services, create quality jobs, enrich communities and create new industries throughout Colorado, The Colorado Office of Economic Development and International Trade launched the program in 2009 in conjunction with the Edward Lowe Foundation and valuable community partners across Colorado.

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Gina Preoteasa

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