“Social media is a powerful traffic driver, if utilized properly, and our mission is to help publishers harness that power to improve the economics of publishing."
Pasadena, CA (PRWEB) June 04, 2013
Perfect Market, Inc., the leading provider of digital publishing software solutions for premium publishers, today announced that it will be providing digital publishers with a 60-day free trial of its social sharing product, Perfect Social. Perfect Social makes sharing relevant by analyzing the Facebook data of a reader to determine the friends who would be most interested in a story and exposes these recommendations to encourage sharing. By optimizing the sharing process, shares using Perfect Social result in increased traffic and engagement on the publisher site.
"We are offering a 60-day free trial because we want to encourage publishers to try out our solution and see the impact to their traffic and engagement,” said Mark Bell, Senior VP of Sales at Perfect Market. “We're seeing consistent results across all of the properties that have adopted Perfect Social thus far, and we want to extend these results across the digital publishing ecosystem."
Perfect Social is a comprehensive social solution for publishers to increase discovery, sharing and engagement and has been deployed on over 20 publisher sites since its general release, resulting in an average increase in Facebook referral traffic of more than 50%. The Perfect Social tools utilize social data to make content recommendations more relevant to the user, thus attracting higher quality visitors who spend more time on site. Key features of Perfect Social include:
- Increased visibility – Perfect Social utilizes Facebook best practices to increase the visibility of each share across the platform.
- More engagement – Perfect Social targets the most relevant users, who spend more time on site and consume more content.
"Perfect Social amplifies the social signals within Facebook, increasing the value of each share,” Julie Schoenfeld, Chief Executive Officer at Perfect Market. “Social media is a powerful traffic driver, if utilized properly, and our mission is to help publishers harness that power to improve the economics of publishing."
About Perfect Market
Perfect Market, Inc. is the leading provider of digital publishing software solutions for driving traffic, engagement and revenue. Its products and services are utilized by over 200 premium publishers, including the Los Angeles Times, Chicago Tribune, NBC News, Mediaite and Business Insider. Perfect Market’s primary product offering is the Digital Publishing Suite, a comprehensive set of tools that address content recirculation, social discovery, search engine optimization, on-site promotions and ad optimization. Perfect Market also offers Audience Development Consulting Services for publishers looking to further enhance our software solutions. Perfect Market is headquartered in Pasadena, California, with offices in New York City, San Francisco and Bangalore, India.