cleverbridge Announces 2013 E-Commerce Industry Nights

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West Coast events to discuss the trends and opportunities that are transforming the B2B e-commerce marketplace.

cleverbridge, a global full-service e-commerce provider for software and SaaS companies, announces its E-Commerce Industry Nights circuit, with stops in Bellevue, Wash., Mountain View, Calif. and San Francisco on Jun. 11, 12 and 13 respectively. Titled “Evolving E-commerce: Banking on B2B,” these events bring together a number of CEOs, VPs of e-commerce, directors of business development and other leaders from software, cloud and subscription companies to share and discuss experiences around the complexities of the B2B e-commerce market.

According to Forrester Research, total annual U.S. B2B e-commerce sales will reach $559 billion by the end of 2013, bringing the transactional volume of B2B e-commerce to more than twice the size of B2C e-commerce. With all that money pouring into a growing market, the E-Commerce Industry Night events will incorporate panel discussions to tackle the new complexities and considerations surrounding the B2B e-commerce market. Featured panel members from Adobe, Autodesk, Biznik, Laplink and SAP Store will discuss how B2B e-commerce affects a variety of business strategies and how B2B software companies must ensure a convenient sales process that reflects their customers’ shopping preferences.

“We are excited about the E-Commerce Industry Night circuit and bringing together some of the West Coast’s best and brightest in software and SaaS to discuss opportunities within the B2B e-commerce market,” said Peter Blunck, vice president of sales and marketing, cleverbridge. “Recognizing the importance of this emerging marketplace, the events will examine today's broader B2B e-commerce landscape, how companies must think about their relative progress and plans going forward, and what organizations can do to optimize their B2B e-commerce teams and processes for success.”

Bellevue E-Commerce Industry Night
When: Jun. 11, 2013, 5:30 p.m. – 9:00 p.m. PST
Where: Wild Ginger
11020 NE 6th St. Ste 90
Bellevue, WA 98004
Panel Members: Lara Feltin, co-founder and CEO, Biznik; Thomas Koll, CEO, Laplink

Mountain View E-Commerce Industry Night
When: Jun. 12, 2013, 5:30 p.m. – 9:00 p.m. PST
Where: Steins Beer Garden
895 Villa St.
Mountain View, CA 94041
Panel Members: Michael Schramm, senior manager of e-commerce, Autodesk; Usman Sheikh, vice president of mobility, SAP Store

San Francisco E-Commerce Industry Night
When: Jun. 13, 2013, 5:30 p.m. – 9:00 p.m. PST
Where: Paragon Restaurant
701 2nd St
San Francisco, CA 94107
Panel Members: Carlos Reynard. senior manager of e-commerce, Adobe; Michael Schramm, senior manager of e-commerce, Autodesk; Usman Sheikh, vice president of mobility, SAP Store

Presentation and discussion will run from 5:30 p.m. - 6:30 p.m. PST, with networking, cocktails and informal dinner to follow from 6:30 p.m. - 9:00 p.m. PT. Attendees are invited to come for the entire event or join at a time that fits their schedule. To register for the Bellevue, Mountain View or San Francisco Industry Night events please contact events(at)cleverbridge(dot)com.

About cleverbridge

cleverbridge is a full-service e-commerce provider for companies that sell software and SaaS. Its flexible cloud-based platform and unrivaled service drive the performance of B2C and B2B businesses around the world, enabling the implementation, management and optimization of clients’ global online sales and marketing initiatives. Drawing from years of experience and expertise, cleverbridge provides a customized, multi-channel e-business solution in record time. More than 300 international corporations like Acronis, Avira, Dell, Malwarebytes and Parallels count on cleverbridge to support their traditional, SaaS and subscription-based e-commerce needs. For more information, visit or the Building Keystones blog.

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Ryan Greives
cleverbridge AG
+1.312.922.8693 x3378
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