“Keeping up with the plethora of PPC terminology can be a challenge. Not to mention, as search engines make updates to the PPC advertising programs the definitions can change."
(PRWEB) June 11, 2013
Effective Student Marketing has released a new infographic that defines common pay per click terms to assist with understanding the confusing world of PPC advertising. This is a great resource for marketing professionals in the higher education industry who are new to Google AdWords and are interested in using this form of online advertising to extend their reach of prospective students and increase enrollments.
The infographic, titled “Your Pay Per Click Roadmap,” was created to act as a PPC glossary to guide marketing professionals through their next marketing meeting or pitch from an advertising agency. The infographic defines common pay per click terms such as campaign, impressions, keyword, clicks, Ad Group, query, placement, bid, average position, Google Display Network, Quality Score, cost per click (CTC), and clickthrough rate (CTR).
“Keeping up with the plethora of PPC terminology can be a challenge. Not to mention, as search engines make updates to the PPC advertising programs the definitions can change,” Nikki Currier Senior Interactive Marketing Manager at Effective Student Marketing, said.
View the Pay Per Click Roadmap infographic on the Effective Student Marketing website.
About Effective Student Marketing
Effective Student Marketing creates, monitors, and manages pay per click campaigns for higher education institutions. Our team stays on top of the latest tactics and trends and constantly tries out new strategies for clients, including beta tests from Google, to help schools achieve their enrollment goals. In addition to pay per click advertising, Effective Student Marketing offers other services including social media, search engine marketing, content creation and distribution, web design and optimization, reputation management, and cost-per-lead management. You can find more information about their services at http://www.EffectiveStudentMarketing.com.