Plainsboro NJ (PRWEB) June 05, 2013
Digital Brand Expressions announced today that its Director of Client Strategies and Analytics, Marc Engelsman, will be running a PRO Seminar for MarketingProfs on June 20th at noon E.T.
MarketingProfs provides professional education, research, and advice to over 570,000 marketers worldwide.
The focus of Mr. Engelsman’s seminar is The Power of More. He will discuss how having a more concrete view of your website visitors and what they are seeking will drive more conversation and ROI. Those in attendance will learn: how to extract meaningful insights from their web analytics data, why web analytics is the only tip of the data iceberg, and how to add the context of “who” and “why” to the “what” of website analytics. The seminar will run for 90 minutes and will be followed by a live 20-30 minute Q&A.
Mr. Engelsman has over 25 years’ experience in marketing and advertising with New York City agencies across a wide range of clients in the consumer, B2B, and not-for-profit sectors. He consistently garners praise from clients for his strategic guidance and for his ability to translate strategies into integrated, multi-faceted marketing initiatives. He is a frequent speaker at major conferences on search and social integration and analytics. Mr. Engelsman is an active member of SEMPO (Search Engine Marketing Professionals Organization) and is on the board of the Marketing Executives Networking Group (MENG).
In order to register for the webinar, visit the MarketingProfs Online Seminars section.
About Digital Brand Expressions
Digital Brand Expressions helps businesses to be found faster on the Web and to be more actively engaged with stakeholders in social media channels than their competition. Through an integrated suite of analytics-driven content marketing services, which typically includes search engine optimization, pay-per-click advertising, and social media marketing, DBE’s creative and innovative services help ensure that its clients are visible on the Web when--and where--people are searching for the solutions they provide. The agency’s clients include well-known brands in the consumer, B2B, healthcare, and pharmaceuticals industries as well as several national level not-for-profit organizations.