So-Cal Sisters Launch Froufrou & Company, Baby Swimwear for Summer 2013

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Selena and Analia announce the launch of Froufrou & Company, a chic brand of baby swimwear. With couture details like colorful and patterned linings and hand-sewn bows on each suit, this is one line of swimwear not to be missed!

So-Cal sisters Selena and Analia have always had a fancy for frills and a knack for design. It is because of this passion that they have launched Froufrou & Company, a chic brand of baby swimwear for girls newborn to 4 years. The girls’ bathing suit designs are for the unapologetically girly-girl with a love of fun, frills and fashion. The high-quality and adorably girly line of swimwear includes handmade touches and whimsical details that make the suits truly couture; and they are proud to say, made entirely in the USA.

Based in Southern California, Froufrou & Company baby swimwear is designed under the critique of the Southern California sister team, where they design, create and manufacture Froufrou & Company swimwear. Selena and Analia’s high standards for craftsmanship, as well as attention to detail and eye for design make Froufrou & Company girl’s swimsuits unparalleled both in style and quality. The high quality fabrics and added whimsical details, from linings in contrasting colors and patterns, to small hand sewn bows adorning all the suits, set Froufrou & Company swimwear apart from all the others.

Included in the Summer 2013 collection are four one-piece swimsuits, four bikinis, and swim caps and headbands for added charm and nostalgia. The girl’s swimsuits are available in a range of sizes from 0-6m to 3-4T. Accessories are available in all sizes. Froufrou & Company baby swimsuits retail between $65-$115, and accessories retail between $25-$45. They can be purchased at upscale boutiques online such as

All items in the collection are ready for immediate release to retailers for the Summer 2013 season. Retailers should contact Froufrou & Company for more information.

Froufrou & Company is a San Diego based company that celebrates the innocence and girliness of childhood. As little girls Selena and Analia were inseparable, and found many outlets for their creative energies; one of their favorite pastimes was playing dress-up in their mother’s most glamorous skirts and scarves. Reminiscent of their childhood days, the sisters created Froufrou & Company out of a love of all things sweet in life. Their collective degrees in economics, fashion design, and graphic design make these sisters one dynamic duo ready to make waves with their design debut this summer.

Froufrou & Company
Selena Reif

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Selena Reif

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