The Search Monitor Finds 71% of Affiliates Comply with Programs Rules

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The Search Monitor analyzed the compliance level of all affiliates found advertising across The Search Monitor community to create a snapshot of affiliate behavior.

Over 70% of Affiliates Comply with Programs Rules

While this stat is encouraging, advertisers with affiliate marketing programs should continue the practice of policing their affiliates.

Today, The Search Monitor, a real-time market intelligence monitoring company, released data regarding affiliate marketing trends in the paid search channel. The Search Monitor analyzed the compliance level of all affiliates found advertising across The Search Monitor community to create a snapshot of affiliate behavior. The analysis found that 71% of affiliates using paid search are following the program guidelines. The chart illustrates the percentage of affiliates at each threat level.

The Search Monitor compiled the data using its Affiliate Profiles—a list of affiliates found advertising across The Search Monitor Community. Affiliate Profiles data is compiled based on instances of brand bidding and URL hijacks combined with user-generated content including contacts and comments from across The Search Monitor community. Brand bidding is when an unauthorized advertiser bids on a brand or brand plus keyword or uses your brand in ad copy. URL hijacks occur when an unauthorized advertiser uses your URL as the display url of the ad, and then directs search traffic through links that you did not approve.

“While this stat is encouraging, advertisers with affiliate marketing programs should continue the practice of policing their affiliates on important keywords in order to keep the percentage of affiliates not in compliance with program rules from increasing,” said Lori Weiman, CEO of The Search Monitor. “Also, search engines could do more to prevent unauthorized direct linking/URL hijacking. For example, search engines could readily require authentication of permission to use links and/or link ownership during their editorial process e.g. via code installation on a web page or by the brand owner providing a list of authorized resellers and affiliates to the search engine. If the search engines were pro-active, then unauthorized hijacking of ads by affiliates and phishing sites would be completely eliminated as a worry for advertisers.”

Trademark bidding and direct linking affect advertisers negatively by causing increased CPC, diminishing the number of clicks on “real” ads, and lowering impression volumes – all of which decrease returns on the advertiser’s paid search spend. With Affiliate Profiles you can review the profiles of all affiliates—both yours and your competitors' and be proactive in monitoring your programs, recruiting the best affiliates and preventing trademark bidding and URL hijacking.

About The Search Monitor

The Search Monitor monitors paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelligence. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively. To learn more please visit http://www.thesearchmonitor.com.

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Amanda Holliday
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