Atlanta, GA (PRWEB) June 06, 2013
While the game continues to evolve, the rules of effective business leadership remain the same. In today’s tumultuous business environment, mentorship of younger generations has become a critical strategy to attract and retain talent. Experienced employees must remain perpetually updated in their skills and knowledge to remain productive.
To aid in this effort, Berrett-Koehler Publishers, Inc. is proud to announce the launch of the third edition of “Managers as Mentors, Building Partnerships for Learning,” by Chip R. Bell and Marshall Goldsmith in June 2013.
The international best-selling and award-winning book is a hands on guide, taking the mystery out of effective mentoring, teaching leaders to be the kind of confident coaches integral to learning organizations.
With more than 120,000 copies sold of the first two editions, the latest edition is a rapid-fire read that guides leaders in helping associates grow and adapt in today’s world. The book has been translated into ten languages.
Previous editions of the book have garnered rave reviews. About the new edition, Mike Krzyzewski, Head Coach, Duke University Men’s Basketball Team, 2010 NCAA Champions: “A practical yet powerful book for helping leaders make continual learning a valuable addition to their strategy.” And, Jim Kouzes, coauthor of the bestselling The Leadership Challenge says, “...Chip Bell and Marshall Goldsmith have skillfully crafted an essential handbook for all those who are trusted advisors to aspiring leaders.”
The third edition provides 12 new chapters, new tools, and new case studies as well as a special mentor’s tool kit. New chapters cover topics such as the role of mentoring in spurring innovation and mentoring a diverse and dispersed workforce accustomed to interacting and getting information digitally.
"What makes Managers as Mentors a unique leadership guide," says Bell, an award-winning author, consultant and keynote speaker, “is we place increased emphasis on the mentor as a learning catalyst for the protégé rather than as someone who simply hands down knowledge.”
As with previous editions, a fictional case study of a mentor-protégé relationship runs through the book. The latest edition released this month has six new case studies of some of the top US CEOs.
About Weaving Influence: http://www.weavinginfluence.com
Founded in 2012, Weaving Influence partners with authors and thought leaders to grow their online influence and market their books. The company identifies client priorities and focuses on providing ideas, plans, strategic advice, social media consultation and implementation. Weaving Influence has grown to bring together the talents of 20 skilled professionals and serves more than 25 clients, launching six books in 2012 with eleven more slated to launch by mid-2013. While primarily serving authors and thought leaders, Weaving Influence works with corporations, small businesses and nonprofit organizations.