"It was clear that our popular lineup of gyro fitness balls were not the problem."
-Farren Mataele, CEO
Anahaeim, California (PRWEB) June 05, 2013
“After years of hard work, the DFX Powerball is now a very popular strength training and rehabilitation tool. It’s used by professional athletes of all kinds, and it’s even been used by NASA so it was clear that our popular lineup of gyro fitness balls weren’t the problem,” said Farren Mataele, CEO of DFX Sports & Fitness. “But the producers at Fox did an amazing job chronicling our internal struggles, drama, and even a little back-stabbing going on at our company.”
Fox Network calls “Does Some Have to Go?” an unscripted workplace experiment where the boardroom doors get blown wide open when employees are given the power to make some tough decisions. Frustrated bosses will hand over the reins of their companies to the employees, offering their respective staffs a chance to make changes in the workplace – even if it means letting co-workers go.
“No doubt about it, it was all that and more here at DFX Sports and Fitness,” said Mataele, whose father, Tom Smith, is also the founder of the business. “As viewers will see, nobody is exempt from being critiqued by our employees.”
Mataele calls being part of “Does Someone Have to Go?” a sort of “self-intervention where the employees were empowered to help the company solve its internal problems.” She explains, “At so many offices, people are afraid to speak out. But during “Does Someone Have to Go?” there were no restrictions – and people were, in many cases, letting years of frustration just pour out. It was an emotional, sometimes painful process that brought out the best and worst in our employees. Ultimately, though, the show left us in a better position to serve our loyal customers.”
According to Mataele, the company is known for its popular lineup of hand-held fitness gyro balls that allow people of all ages to get a great workout anytime, anywhere.
“Our DFX Powerballs are truly amazing,” she said. “Depending on the model somebody chooses, they can generate up to 130 pounds of dynamic, muscle-toning resistance simply by keeping them spinning and having fun. The faster you spin them, the more resistance is created. This allows people of any fitness level to get a great workout using our Powerballs, including the Dynaflex Pro and Dynamax Core Trainer.”
She added that viewers of the show would see just how proud everybody is of its product lineup, “Not only do hundreds of chiropractors and physical therapists incorporate the DFX Powerballs in their practices, but the military also uses them as a versatile fitness tool for our troops.”
“Our products are great, but I’ve always known that something has been holding back the business for some time now,” she added. “I’m so thankful that we had an opportunity to be featured on the show and make positive changes, because it’s made a huge difference in our company.”
Be sure to tune in this Thursday on Fox 11 at 9:00pm sharp. For more information on DFX Sports and Fitness and its unique DFX Powerball, Dynaflex Pro products and other fitness gyroscopes, go to mydfx.com or call toll free at 800.480.8084.