Bluefin Media, Lifestyle Publisher Introduces Director of Advertising Sales- U.S. and International Markets

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Bluefin Media (http://www.Bluefinmedia.com) is excited to welcome Alex Martinez as the Director of Advertising Sales for U.S. and International markets.

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Bluefin Media (http://www.Bluefinmedia.com) is excited to welcome Alex Martinez as the Director of Advertising Sales for U.S. and International markets. Mr. Martinez has over fifteen years of experience in the areas of U.S. and global ad sales, management, marketing, and new business development. Martinez is a seasoned executive with an array of expertise in the development of digital advertising sales and integrated solutions for expanding various media platforms.

Prior to Bluefin Media, Martinez worked with BBC World Wide Latin America, NBC Universal International, Warner Bros. Channel Latin America, and the Discovery Network Latin America. Martinez will serve as Director of Advertising Sales for the company’s lifestyle Spanish and English content sites encompassing its anchor verticals, GossipCenter.com, DIYFashion.com and RecipeCorner.com. While working to drive awareness of Bluefin Media and its subsidiary brands, Martinez will provide crucial insights and quantifiable recommendations to enhance the sales for the general market while helping to develop the U.S. Hispanic and Latin American markets.

“Bluefin Media’s vision and commitment to driving innovative and engaging content on all its verticals is one of many reasons why I am elated to be a part of the Bluefin client development model to build strong, long term business relationships that create positive outcomes and engage the consumer through product and authentic brand campaigns,” states Mr. Martinez.

Martinez has worked on closing numerous brand campaigns that have encompassed On-Air and Online integration. Some of those include Pioneer, Sony Ericsson, LVMH, Nokia, Samsung, and Warner Bros. Theatrical & Sony Pictures Entertainment. Some of Martinez’s most recognizable clients include Dior, Proctor and Gamble, Reckitt Benckiser, Guerlain, MasterCard, Visa, Panasonic, Blackberry, Colgate, Diageo, LG Electronics, Michelin, Dell, Kenzo, Nina Ricci, Coca-Cola, and Carolina Herrera.

Mr. Martinez will be an incredible asset to the Bluefin Media’s national and international client development efforts with his extensive knowledge of brand campaigns and the importance of engaging the consumer through a creative content platform.

About Bluefin Media

Bluefin Media was incorporated in 2003 under the name of Brand Technologies by the founders of Rawhide Internet Services (one of the top 10 SEO/SEM companies in the world that was sold to Exact Advertising in 2003). Only recently was the name changed to Bluefin Media to reflect the true nature, and spirit of the business. The company currently consists of three networks. There is GossipCenter Network (entertainment news), Fashion First Media (fashion), and Global Food Media (food). In addition, the entertainment news and fashion sites all have Hispanic versions with their own original content catering to the given demographic. Bluefin is ranked in the top 25 companies on the Internet (Quantcast 2013), and in any given month has over 50 Million unique visitors from around the world. To learn more about Bluefin Media, and what it can do for your company please visit http://www.bluefinmedia.com.

Contact: Sophia Fisher, Director Marketing/Public Relations
Sophia(at)bluefinmedia(dot)com
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Sophia Fisher
Bluefin Media
419.873.6600 6428
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