Native apps huge growth over HTML5 at AppCreatives

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June 17th 2013, AppCreatives, one of the leading app development companies in the U.K. says their customer demand for Native apps has grown 160% over cheaper HTML5 ‘cross platform’ products over the past year.

“Over the last twelve months, we have seen a significant drop in customers who are looking to build HTML5 universal apps. Subsequently we have increased our app development team by 50% to cope with a huge native app demand.” said Russell Berry, Director, AppCreatives.

“Our focus has turned completely to native development. Clients are now more clued up on the app world more than ever before. They know exactly what features they want built, they are planning ahead with marketing budgets, scheduled launch events etc, and less concerned about rushing a ‘one size fits all’ app into the market.”

“The mobile app arena is constantly changing. This time last year the market was announcing HTML5 as the future of app development. However with some major brands such as Facebook recently replacing their HTML5 apps with Native apps for iOS and Android, this was a game changer.” Techcrunch reported last Autumn that Facebook’s “CEO Mark Zuckerberg would later call relying on HTML5 was one of Facebook’s biggest mistakes to date. It would backtrack, rebuild its mobile apps natively and focus on speed.”

“Over the past six months in particular clients who had previously demanded HTML5 app builds backtracked and decided to go for Native app builds. Furthermore we saw an increase in customers who had in fact already built HTML5 apps offshore, and were now looking for Native builds, after experiencing issues such as lack of speed and poor customer feedback.”

“Our clients certainly seem to be focussed in providing their customers with the ‘total package’, and having a presence in the app stores. We will be interested to see if this trend continues at AppCreatives over the next year.” concluded Berry.

About the Author
Russell Berry is Director of, a fast growing SME that offers mobile/PDA application solutions that help organisations communicate with their customers through custom mobile devices. Leveraging industry intelligence and technological background, our developers design and build mobile applications that are customer-friendly and facilitate easy and quick data processing.

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