Major Trauma Centre, Supported By CRM, To Feature In BBC Documentary

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Cambridge University Hospitals NHS Foundation Trust and Collier Pickard convert CRM into trauma patient management system covering the East of England.

Independent CRM Consultancy firm, Collier Pickard, is pleased to announce that their client, Cambridge University Hospitals NHS Foundation Trust (CUH) will feature in upcoming BBC documentary series "Life Savers" following every step of the ground-breaking 'chain of survival' for life-threatening injuries, designed to save hundreds of extra lives every year.

"The first regional 'major trauma network' to become fully operational opens its doors to Life Savers to capture the complete story of patients' journeys from the roadside, through life-saving surgery, to recovery. Based in the world-famous Addenbrooke's Hospital in Cambridge, this powerful documentary series captures the drama at the very limits of frontline medicine.

"At Addenbrooke's, consultant-in-charge Rod Mackenzie receives news of a head-on collision and prepares his new system for its biggest test so far. As the four patients trael along the chain of survival - from the emergency department, through the scanner, intensive care, surgery and beyond - it becomes clear the most critical is the mother from the family. She needs an operation at the scene of the accident to save her, and puts the new life-saving system to the ultimate test."

Major trauma patients cross organisational and commissioning boundaries. The paucity of basic, epidemiological, clinical and financial data was highlighted by the National Audit Office when recommendations to address major trauma patient safety and care issues were developed, in response to this, and as part of its role as a major trauma centre, CUH developed an information management solution to manage patient journeys both within CUH and across the wider regional Trauma Network. This system, and the technology that supports it, is transforming the delivery of trauma care, and provides a rich source of information to help manage the patient's journey - from 'roadside to recovery'.

Collier Pickard has worked alongside CUH to produce the Trauma Patient Management System (TPMS) based on the Microsoft Dynamics CRM platform.

The TPMS, by providing a readily accessible and patient-focused source of information, irrespective of healthcare provider, is designed to optimise system performance, reduce variation in care, ensure compliance with best practice and provide data to inform injury prevention and control strategies.

Now short-listed as a finalist for the Patient Safety Awards, the Trauma Patient Management System allows the regional trauma network to be considered as a single integrated entity for the purposes of case management. It reflects the true meaning of an inclusive trauma system. The TPMS has huge potential to flex and scale as necessary and serves as a model for inter-agency data sharing and use of secure cloud computing as means for supporting both early acute emergency care and rehabilitation. From a disease management perspective, it serves to capture the full picture across the major trauma pathway - from 'roadside to recovery' - to inform capacity and demand modelling, acute care and injury prevention strategies.

As independent CRM consultants, Collier Pickard's team of CRM experts were able to help the team at Cambridge University Hospitals select Microsoft Dynamics CRM as the most appropriate software to meet their requirements. Once the selection was made, the CRM system was customised to meet the unique requirements and challenges presented by the field of Trauma Patient Management.

Life Savers begins on BBC One on Thursday 6th June.

Watch Doctor Rod Mackenzie discuss the Trauma Patient Management System in his speech: Trauma case management without walls: The Trauma Patient Management System

About Collier Pickard:
Collier Pickard is an independent CRM consultancy specialising in offering the best CRM and BI solutions for the mid-market environment and for divisions of global corporations. We are what the financial services world calls a "boutique organisation". We approach all our engagements seeing our clients as our partners. On this basis we select the most appropriate technology to deliver a single, coherent platform on which to manage change smoothly and positively.

About Cambridge University Hospitals NHS Foundation Trust:
The Cambridge University Hospitals NHS Foundation Trust (CUH) is one of the United Kingdom's NHS Foundation Trusts. The Trust provides healthcare for people in the Cambridge area, in south east England. It runs Addenbrooke's hospital (a world renowned teaching hospital) and the Rosie Hospital.

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Doug Taylor
Collier Pickard
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