(PRWEB) June 07, 2013
Epom has officially received a MMA membership status on June, 4, 2013, which presupposes the company’s participation in the development of mobile ad standards. In particular, Epom will take part in the creation and execution of fresh guidelines, regarding privacy issues, ad measurement & delivery in addition to the best mobile marketing and advertising practices in MMA Committees.
According to Anton Ruin, CEO of Epom, MMA membership is, undoubtedly, a memorable event in the company history, as it will fasten the modification of the offered services via implementation of the newest global standards and the best practices.
In addition to that, MMA membership also includes Epom active participation in annual events and workshops, arranged by MMA, where the established mobile advertising standards are usually presented, discussed and further improved, as a result.
"Standards are extremely important to Epom and the mobile industry as a whole since they ensure effective cooperation of our entire sector and make it more professional. Epom, as a global provider, will promote these standards worldwide to take them to the next level towards industry-wide adoption. We are seeing explosive growth in rich mobile experiences within MMA loyalty solutions," said Anton Ruin, CEO at Epom. "Nowadays brands are recognizing that consumers are spending more time on their mobile devices, and need to find ways to keep themselves front and center with target audiences. Our Membership with the MMA will help us to continue to bring innovations to this market within the multi-channel ecosystem."
Established in 2010, Epom develops ad serving and ad management solutions for publishers, multi-site content networks, ad networks, and advertisers.
Epom enables its users to run display, video, mobile ads in one place thus saving time, resources and bringing more profit. Epom is massively scalable platform suitable for any impressions volume that needs to be served.
For more information, visit http://epom.com.
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.