Social media has enabled people to quickly reach out to their marketplace, and has provided opportunities for entrepreneurs to gradually generate a reputation, build their profile, and convince others that they are an authority in their niche.
Manchester (PRWEB UK) 5 June 2013
Entrepreneurs and business owners who are unwilling to make the effort to become a market leader will be at a severe disadvantage if one of their competitors does, Kenny Goodman has said.
The marketing expert uses a new article on his business website to highlight how important it is for individuals to establish themselves as credible sources within their sectors, and to explain how it's possible to achieve that status.
He encourages individuals to fully exploit social media's capabilities: "Social media has enabled people to quickly reach out to their marketplace, and has provided opportunities for entrepreneurs to gradually generate a reputation, build their profile, and convince others that they are an authority in their niche or market as a whole."
To do so, Goodman gives readers a series of ten tips to help them begin building their reputation and status online.
These include having realistic expectations about making money in the short-term, the importance of choosing a niche to specialise within, and why building a network of targeted followers is essential.
He also stresses the importance of actually having ideas worth sharing, and creating valuable content that others can benefit from.
He said: "People need a motivation to follow you or sign up to your mailing list – they need some substance."
"Simply tweeting your opinions isn’t going to be enough. Creating a blog that people find useful and interesting is a good way to do this."
"You can make videos, record podcasts, or create information courses – whatever you think will resonate with your market."
The article can be read in full here: http://www.findtheedge.co.uk/leadership/strategy/10-steps-to-become-an-influencer-in-your-market.
Kenny Goodman is an online marketing expert, who created Find the Edge to help business leaders access key pieces of specialist knowledge and insight, that can revolutionise how they do business. The site was launched in February this year, and features regular contributions from a panel of experts.
Applications to become an expert panelist are still being accepted. More information can be found here: http://www.findtheedge.co.uk/expert-panel-further-info.