Brayola Launches the Equivalent “Hot Or Not” App for Finding the Perfect Fit Bra

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Brayola releases their new feature "Fit or Not" to help women learn about getting the perfect fitting bra, and to see if the bra they are wearing fits.

Finding a bra that fits, can be easier said than done. The statistics suggest that 80% of women are wearing the wrong sized bra. So what are women doing so wrong, and how do they not know about it? Getting a bra that fits changes everything about the way a woman carries herself. Sometimes women simply need others to tell them the hard truth. Over the years, women have spent years looking for THE ONE, only to be left with yet another disappointing purchase and quite a dent in the bank balance.

Brayola, the personal online site that helps pair women with perfectly fitting bras, is launching a new feature that enables women to upload a picture of their assets and get a Fit Or Not rating. Brayola have Bra Experts at the ready to give their professional view on whether or not your bra fits. The new feature of Brayola is very intuitive to use: Members of the site simply upload their picture (without including any face) as well checking out and voting on others bras, creating some perspective on how a bra should fit.

Brayola was created by Orit Hashay, an entrepreneur who endeavors to make the online shopping experience more personal by focusing on the unique needs of women. This website eliminates all of the guess work and simplifies bra shopping so that women will never again have those awkward bra hunting experiences. Brayola’s user friendly site allows women to get a perfectly fitted bra, starting from the fitting right down to the delivery within any price range from a couple of clicks on a computer.

Launched in February 2012, Brayola has gained faithful user base of women who use the site because they understand the daunting task of bra shopping. From this, Brayola recognized the heavy responsibility of the male audience having to deal with the ominous chore of buying a bra or intimate set for their sweetheart. With a simplified “Brayola For Men” the algorithm can look at the bra’s brand and size and computes what similar styles your loved one will like.

Brayola was created by Orit Hashay, a serial entrepreneur with a background in building software and innovative technological solutions. Orit worked as an investor at Carmel Ventures for two years before founding the new company. Hashay brings a unique perspective to the creation of a completely new online shopping experience that is focused on the unique needs and tastes of women. Visit

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Fiona Lipshaw
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