Our new strategy not only honors our history, but looks toward the future and positions us and our partners for aggressive growth moving forward
Kennesaw, Ga. (PRWEB) June 05, 2013
Celebrating 20 years in business, AGT, a leader in managed and cloud video conferencing solutions, today introduces a new brand identity initiative, featuring a logo refresh, new website and strategic positioning committed to service providers. Signifying the company’s key differentiators, the new visual identity and messaging support a dedicated focus on delivering the industry’s most turnkey partner program for service providers and resellers. Leveraging AGT’s internally-developed Video-as-a-Service platform – available in the cloud and on-premise – service providers can launch fully branded video services with little time to market. With no up-front capital investment and a quick return on investment (ROI), AGT partners generate high recurring margins and are not required to share revenue or give up customer ownership.
“As a company that has successfully navigated the evolving video conferencing industry for two decades, we understand it is imperative to constantly evaluate the market and our own offerings to ensure we are leveraging our strengths. Two things became very clear to us. First, our partners are finding unrivaled flexibility in our Video-as-a-Service partner program, from a high level of interoperability to options for branding, deployment and pricing,” explains Ben Atha, CEO of AGT. “Secondly, updating our brand identity and positioning helps us set the stage for who AGT is today. In conjunction with celebrating our anniversary, it is time for us to dedicate our focus and clearly articulate the value we bring to our existing customers and the service provider industry.”
In respect to the company’s rich heritage, the updated brand identity remains a recognizable depiction of AGT, yet incorporates new elements that are empowering and modern. The new look and feel also includes an update to the company website highlighting AGT’s Video-as-a-Service expertise and turnkey partner program for service providers.
AGT serves as a trusted partner to service providers that want to complement their existing offerings with unique managed and cloud video conferencing services. Following a seamless integration, service providers can deliver high-quality video conferencing services that connect HD conference rooms, web browsers, tablets, smartphones and Unified Communications clients, such as Microsoft Lync. The program also includes an industry-first: iOS and Android mobile video apps that can be white-labeled to strengthen the provider’s brand value. Digging into the company’s roots as the pioneer of managed video services, AGT manages the entire application development process for the service provider.
“It is an ideal time for service providers to get into the business of video services as the overall Video-as-Service market is forecasting dramatic growth,” continues Atha. “Our new strategy not only honors our history, but looks toward the future and positions us and our partners for aggressive growth moving forward.”
About AGT │ Applied Global Technologies
AGT offers service providers a variety of turnkey managed and cloud video solutions that make video conferencing simple, affordable and scalable. AGT’s suite of services and technology focus on delivering partners a Video-as-a-Service platform. As the pioneer of managed video services, AGT offers unmatched remote video monitoring and management expertise. The company’s proven ability to power private and public video clouds extend video communication beyond the limitations of the traditional conference room to any location, device or endpoint. AGT is a trusted partner for service providers, unified communications providers, resellers and system integrators, and has served Fortune 1000 companies for two decades. For more information, please visit http://www.appliedglobal.com and @agt_video.