With Argus de la Presse, we have found exactly the kind of partner we are looking for.
Madrid, Spain (PRWEB UK) 6 June 2013
In the context of the current AMEC Summit (“International Association for the Measurement and Evaluation of Communication”) assembling in Madrid the major international media monitoring and measurement companies, French leading media monitoring and consulting company Argus de la Presse and social media monitoring and analytics tool provider Trendiction announce they have formed a close partnership in France.
This new collaboration extends Trendiction’s growing international partner network of media monitoring and measurement companies, following previous alliances in Germany and Austria with Radiosphere and Observer respectively.
The partnership aims to leverage off Argus de la Presse’s market leadership and extensive footprint in France to offer social media monitoring and analytics tool Talkwalker to French companies active in social media. It also builds on Argus de la Presse’s unmatched expertise and experience in delivering quality, insights and consulting through their Aura Mundi brand in the field of media monitoring and analysis to its clients in France.
French clients will benefit from the easy to use and incredibly powerful functionalities of Talkwalker. In just a few clicks French clients can get access to the full suite of Talkwalker’s tracking and analytics functionalities, influencer identification, alerting system, topics analysis, detailed reporting features and much more.
Talkwalker founder Christophe Folschette comments on the new partnership:
“With Argus de la Presse, we have found exactly the kind of partner we are looking for: focused on high quality media monitoring and consulting, with a strong local presence and a clear vision on value creation for its clients. We are proud that Argus de la Presse has chosen us as their partner. This further strengthens our strategic move to focus on offering the best social media monitoring and analytics tool relying on the best technology available, whilst partnering with the leaders in each country and industry”.
More about Trendiction
Trendiction is a European company specialized in Big Data Crawling, Social media monitoring and Social Media Analytics. The fast growing and innovative company established in Luxembourg partners with the leading PR agencies, digital agencies, media monitoring and measurement companies and business intelligence companies throughout Europe.
Trendiction continuously expands its network of partners internationally, whilst concentrating on developing and offering the best social media search, analytics and monitoring technology.
To read more about the company: http://www.talkwalker.com.
More about Aura Mundi
Aura Mundi is a division of Argus de la Presse, the leader and sole service provider for media relations and consultancy services on the complete cycle of communication for both traditional media and social media : identifying journalists and influencers, monitoring the presence of brands in the media, analysing the overall coverage in order to optimise communication strategies.
Aura Mundi is focused on transforming the vast and complex world of the web into clear, intelligible deliverables to save time and improve efficiency and comprehension. Customers benefit from the unique combination of the power of technology with finely tailored human interpretation in order to rank, organise, qualify and analyse levels of influence, information and opinion.
The company is based in Paris.
To read more about the company: http://www.aura-mundi.fr/english.php.