NXP and SES Achieve Breakthrough for Mass Adoption of NFC in Retail

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Worldwide leaders in NFC and electronic shelf labels combine expertise to deploy NFC-enabled retail shelf displays

NXP Semiconductors N.V. (NASDAQ: NXPI) and Store Electronic Systems (NYSE Euronext: SESL, FR0010282822) today announced their cooperation to enable the large-scale adoption of NFC technology within the retail industry. NXP, the global leader in NFC solutions, is supporting SES with the integration of its leading-edge NFC NTAG chips in SES’s electronic shelf label solutions. This will help the retail industry to take advantage of the rapid adoption of NFC-enabled smart phones and provide new exciting shopping experiences to consumers.

The announcement comes as SES starts mass deployments of its patent-pending NFC label system. The SES label is fitted with a high-definition graphic screen (127 dpi), a dynamic display (patented Dual Transistor Pixel technology), a high-speed radio transmitter (RFX4) and a NFC tag IC from NXP that enables convenient contactless interaction with NFC-enabled smart phones. NXP will also ensure interoperability of SES solutions with all NFC-enabled smart phone models, the great majority of which use NXP’s trusted NFC technology.

Embedding NFC tags into electronic shelf labels enables retailers to offer a number of different services to brands, from digital marketing and social media integration to personalized cross-selling, up-selling and loyalty schemes. Consumers will have access to a wealth of information on composition, origin and manufacturing of products, including calorie counts and allergy alerts, and can conveniently manage their shopping basket and gain loyalty benefits by just tapping their phone on the price label.

“We have already engaged with eight key retailers across four countries and this year will deploy millions of shelf solutions with NFC tags. We are confident that retailers will quickly launch all available services and benefit from the value NFC brings to their business. This is why we are working closely with NXP to accelerate our plans for the industrialization of our NFC label range,” said Thierry Gadou, CEO, SES.

“NFC is the perfect technology for retailers, providing security but also the intuitive and convenient ‘tapping’ experience that consumers like,” says Rutger Vrijen, VP and general manager, RFID tagging business line, NXP Semiconductors. “As the world’s leading provider of NFC solutions, we provide both expert and comprehensive support as well as trusted technology to pioneering companies creating smart life solutions. We see SES as a key player in promoting the use of our technology in retail environments.”

SES selected NXP’s NTAG family, which features increased RF performance, counters and fast serialization support. As the largest supplier to the identification market globally, NXP leverages its leadership in contactless technologies to provide complete mobile transaction solutions: NFC controllers, secure elements in all form factors, NFC tag ICs and infrastructure reader ICs.

About SES
Store Electronic Systems (NYSE Euronext: SESL, FR0010282822) is a leader in Electronic Shelf Labeling (ESL) systems for food and non-food retail. The Group designs, markets and installs all the system's components (software and communication platform, displays, mounts), thus providing clients with a turnkey solution. The range of products and services offered by SES allows retailers to manage pricing dynamically, to improve store productivity and to create seamless end users experience. Store Electronic Systems is listed on Compartment C of Euronext™ Paris. http://www.store-electronic-systems.com

About NXP Semiconductors
NXP Semiconductors N.V. (NASDAQ: NXPI) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. A global semiconductor company with operations in more than 25 countries, NXP posted revenue of $4.36 billion in 2012. Additional information can be found by visiting http://www.nxp.com.

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Forward-looking Statements
This document includes forward-looking statements which include statements regarding NXP’s business strategy, financial condition, results of operations and market data, as well as other statements that are not historical facts. By their nature, forward-looking statements are subject to numerous factors, risks and uncertainties that could cause actual outcomes and results to be materially different from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements. Except for any ongoing obligation to disclose material information as required by the United States federal securities laws, NXP does not have any intention or obligation to publicly update or revise any forward-looking statements after NXP distributes this document, whether to reflect any future events or circumstances or otherwise. For a discussion of potential risks and uncertainties, please refer to the risk factors listed in NXP’s SEC filings. Copies of NXP’s SEC filings are available from the SEC website, http://www.sec.gov.

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NXP Semiconductors
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