I believe that this new strategy will afford monumental advantages to all the registered agents of First Data.
Phoenix, Arizona (PRWEB) June 07, 2013
Instamerchant, the leader in online merchant accounts, announces the new brand name for First Data Independent Sales™, which will now be known as Ignite Payments™.
In an effort to keep pace with the rapidly evolving credit card processing industry, First Data Independent Sales™ is introducing the next generation, called Ignite Payments. Ignite Payments™ is a powerful new way to bring First Data’s industry-leading solutions to merchants around the globe.
Instamerchant owner, David Standage, stated, “As a registered agent of First Data, I’m excited about the change. I believe that this new strategy will afford monumental advantages to all the registered agents of First Data. The name “Ignite” suggests combustion, excitement and sparks. The purpose of the rebranding is to ignite the growth of the company, keeping up the technology and trends so that we remain at the top of the industry.”
Agents will continue to glean from the full support of First Data, which is the world leader in credit card processing. But Ignite Payments™, which is still a wholly owned subsidiary of First Data, will allow each agent to develop his or her own strategy on how merchant account goods and services are marketed, leading to an expected increase in diversity within the organization as agents incorporate their unique marketing and sales styles.
First Data recognizes the magnitude of this rebranding, and has committed to Instamerchant, along with all of the registered agents, that along with this change will come an even greater commitment of resources, communication, products and recognition. This will increase the marketing ability of Instamerchant by increasing their flexibility in the realm of merchant account services.