Gelish and Morgan Taylor Select RED PR as Agency of Record

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RED PR selected as the agency of record by Gelish Soak-Off Gel Polish and Morgan Taylor Professional Nail Lacquer

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RED PR announces it has been selected as the agency of record by two non-competing nail care brands. Gelish Soak-Off Gel Polish, manufactured by Nail Harmony Inc., is a high-growth professional nail brand. Morgan Taylor Professional Nail Lacquer is a new brand launching to consumers this summer.

“We’re delighted to be working with Gelish and Morgan Taylor, two complementary brands that make us a convenient resource for beauty journalists and style influencers. For Gelish, we will increase awareness and enhance its reputation as the first gel-polish brand that started a category which has changed women’s beauty routines. For Morgan Taylor, we will launch and build visibility for this fresh palette of colors among consumers and the nail community,” says Julia Labaton, President of RED PR.

According to Nail Harmony’s Executive Vice President Gari-Dawn Tingler, “We chose RED PR for their award-winning campaigns and deeply rooted experience in the salon professional and consumer side of the beauty industry. They think creatively about how to position our products in ways that connect to customers’ lifestyles and aspirations. We’re looking forward to a successful partnership.”

Morgan Taylor’s founders Danny Haile and David Daniel are recognized as industry innovators who have launched numerous successful brands over a 30-year history. Danny Haile states, “Morgan Taylor is about expression through color. We know RED PR’s team has the skill and connections to help us establish this brand in the marketplace and make it coveted by arbiters of style.”

Gelish is a soak-off gel polish with an extensive range of over 130 different long-lasting shades; from magnetic sensitive frosts to dazzling sparkles, neon and pure saturated colors. For nail strengthening, Gelish offers Vitagel, a vitamin enriched soak-off gel that encourages continuous Keratin absorption into the nailplate. Professional nail services are available at salons nationwide and Gelish Minis are sold in over 3,000 Sally Beauty stores for at-home use. http://www.gelish.com and http://www.gelishminis.com

Morgan Taylor Professional Nail Lacquer is the new range of professional nail lacquer, with a unique spectrum of avant-garde to classical shades launching in Summer 2013. Sold in professional beauty stores and salons nationwide, Morgan Taylor offers “Sophistication in a Bottle” with a fashion-forward palette of rich, decadent lacquers for the ultimate color expression. http://www.morgantaylorlacquer.com

RED PR (http://www.red-pr.com) is a full service boutique communications firm with offices in New York City and Chicago specializing in beauty, fashion and lifestyle brands. Services include marketing communications, media relations, branding and event production. Clients range from entrepreneurial start-ups to global industry leaders. The agency is a member of Public Relations Boutiques International, http://www.prboutiques.com.

Follow RED PR on Facebook and on Twitter at @REDPRnyc.

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Hannah Longman
RED PR
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