Santa Ana, CA (PRWEB) June 11, 2013
Local and national marketers who have rejected direct mail as too expensive often react with disbelief when presented with “Synergy Consumer Connect™,” a new proprietary, turn-key program that reaches consumers in as little as 72 hours for 28¢ per person.
The new, breakthrough approach was developed by Synergy Direct Response with offices in Southern California and provides nationwide service.
“Synergy Consumer Connect” delivers targeted, offer-driven full-color postcards ranging from 3.5” x 10.75” to as large as 12” x 15” in 48 to 72 hours for as little as 28¢ per USPS deliverable address, depending on size and mail quantity.
The price includes printing and postage.
“The USPS offers a little-known program called Every Door Direct Mail (EDDM) that has dropped the cost of postage to 14.9 per piece,” according to Shayne Walters, Synergy’s Consumer Connect program expert.
“Postcard mailing costs have been slashed from a minimum of 48¢ per piece to 28¢ per piece—a savings of 20¢ per piece.
“This is a whopping 42 percent price cut, making it a very attractive channel for marketers who have previously rejected solo direct mail because of the high cost of postage,” Walters added.
The results are fast and dramatic. Consumers receive the mailing in 48-72 hours, leading Regency Theatres based in Agora Hills, CA, to send out three campaigns in less than 60 days to drive traffic to their locations.
“The quality has just been great,” said Heidi Garcia, Marketing Operations Manager for Regency Theatres. “The postcards always look fantastic, are high quality and, this low cost marketing program does save us on postage, so it fits perfectly with our budget. Plus, its 100 percent turnkey, all print and entry into the postal stream are included,” she added.
Garcia noted that, while it is too early to track results, she is seeing a lift in response for one location with a new $5 Tuesday offer. Regency Theatres is using Synergy’s new program in several locations.
Native New Yorker, a national restaurant chain, has used the new program twice in the past 45 days to increase diners in their Arizona locations.
“'Synergy Consumer Connect' is very flexible, both in format and in targeting geographic areas. We are experts in knowing the USPS Every Door Direct Mail system. Our systematized approach to this product helps us target the right consumers with solo direct mail around specific locations nationwide, which makes it ideal for business to consumer advertisers of all sizes,” Walters noted.
And, the new program is not limited to postcards.
“Any flat mailing—including multi-page mailings—measuring up to 12” x 15” and weighing up to 16 ounces qualifies for the 14.9¢ postage. It’s an incredible bargain,” Walters said.
Based in Santa Ana, CA, Synergy Direct Response is a full service direct response agency, focusing on creating and maximizing the success of effective direct mail marketing. Our extensive client portfolio is divided into many divisions, managed by experts in their respective fields: corporate advertisers, retailers, non-profit, financial services, theatrical and entertainment, automotive, and boutique business.
Since 1989 Synergy Direct Response has mailed over one billion pieces of mail for a diverse clientele including: Regency Theatres, Red Cross, Di-Tech, American Optical Services, Blockbuster, Hoag Hospital, E-Loan, Fletcher Jones Mercedes, La Costa Resort & Spa, Harkins Theatres, Andersen Windows, and Direct TV.
For more information about the new Synergy Consumer Connect program, please contact Shayne Walters, Synergy Direct Response, at 714-352-8207.