Greater Ontario CVB Announces Formation of Tourism Marketing District

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City Council vote Tuesday sets gears in motion to promote travel to the region.

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Collectively, we have so much to offer. The TMD helps gives us a voice to spread the word."

The Ontario City Council on Tuesday approved plans to form a tourism marketing district to help promote leisure and business travel in the cities of Ontario and Rancho Cucamonga.

The vote to approve the Greater Ontario Tourism Marketing District was unanimous, with representatives of the local hospitality industry touting it as a means to make the region stand out more among other competitive travel and meeting destinations.

The TMD is expected to generate $2 million annually to market and sell the Greater Ontario region to audiences associated with tourism, meetings and conventions. The money raised would come through a 2 percent fee charged to guests of area hotels.

“This is great news for our region,” said Michael Krouse, president and CEO of the Greater Ontario Convention and Visitors Bureau, who worked to bring the two cities together in a collaborative strategy to draw visitors to the area.

“Collectively, we all have so much to offer,” Krouse said. “The TMD helps to give us a voice to spread the word.”

With the district approved, representatives from area hotels, the cities of Ontario and Rancho Cucamonga, the Greater Ontario CVB and other stakeholders will be appointed to help prepare bylaws and strategies. It is expected to officially launch July 1.

“The travel, tourism, meetings and conventions trade is a huge economic driver for our region,” Krouse said. “It affects not only hotels, but meeting venues, restaurants and entertainment destinations and all the businesses and individuals who work with them.”

About the Greater Ontario Convention and Visitors Bureau
The Greater Ontario Convention and Visitors Bureau provides groups and meeting professionals with an unbiased, comprehensive resource when booking a tour, convention, meeting or event within the cities of Ontario and Rancho Cucamonga, Calif. Ideal for both leisure and business travel, the region boasts scenic mountains, deserts, vineyards and metropolitan areas that are both historic and cosmopolitan in character. For meeting needs of all sizes – from a conference room to a citywide convention utilizing the Ontario Convention Center – or for a special exposition or sporting event, the Greater Ontario Convention and Visitors Bureau will provide the necessary destination support tools to execute a successful experience.

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